Stories from the world's leading employer branding influencers:

101 Employer Branding Strategy Ideas for 2023: Brand, KPIs, Personas, EVP

101 Employer Branding Strategy Ideas for 2023: Brand, KPIs, Personas, EVP
Brand Bot

Chief Artificial Intelligence Officer

- Employer Brandwagon

101 More Employer Branding Strategy Ideas for 2023: Social, Advocacy, Talent Acquisition

101 More Employer Branding Strategy Ideas for 2023: Social, Advocacy, Talent Acquisition
Brand Bot

Chief Artificial Intelligence Officer

- Employer Brandwagon

Artificial Intelligence & Employer Brand: The Possibilities Are Endless

Artificial Intelligence & Employer Brand: The Possibilities Are Endless
Elle Green

VP Community & Strategic Alliances

- The Martec

Power to the People: Getting Your Employees to Be Your Biggest Advocates

Power to the People: Getting Your Employees to Be Your Biggest Advocates
Jared Woods

Employer Brand Senior Manager

- PwC Australia

Navigating Uncertainty to Survive & Thrive in 2023 Webinar

Navigating Uncertainty to Survive & Thrive in 2023 Webinar
Robin Dagostino

Branding & Marketing Director

- Boston Consulting Group

Australasian Talent Conference Round-Up: The Big Topics and Trends

Australasian Talent Conference Round-Up: The Big Topics and Trends
Elle Green

VP Community & Strategic Alliances

- The Martec

The Employee-Generated Content Trends to Clock as We Head into 2023

The Employee-Generated Content Trends to Clock as We Head into 2023
Kelly Maguire

Employer Brand Partnerships Manager

- The Martec

Community Chats: 30 Minutes with Andrew Griffiths

Community Chats: 30 Minutes with Andrew Griffiths
Andrew Griffiths

Senior Manager, Employer Brand

- Zip Co

Why Employee Experience Is as Crucial as Any Other Element of Your Business

Why Employee Experience Is as Crucial as Any Other Element of Your Business
Sachid Tharayil

Director

- dfrens Consulting

Finding Your ‘Why’ During the Great Resignation

Finding Your ‘Why’ During the Great Resignation
Thomas Reneau

Director, Employer Brand & Culture

- Blu Ivy

Why “authentic” shouldn’t be just a buzzword in employer branding (and my tips on how to get it right!)

Why “authentic” shouldn’t be just a buzzword in employer branding (and my tips on how to get it right!)
Madison Bailey

Head of Content Marketing Strategy, APAC

- The Martec

The One Thing Every Successful EB Strategy Has in Common

The One Thing Every Successful EB Strategy Has in Common
Kelly Maguire

Employer Brand Partnerships Manager

- The Martec

If Employer Branding Is a Team Sport, Who Are Your MVPs?

If Employer Branding Is a Team Sport, Who Are Your MVPs?
Ashten Fizer

Talent Brand Go To Market

- Dropbox

Authentic Employee Stories Bring (And Keep) Great Talent on Board

Authentic Employee Stories Bring (And Keep) Great Talent on Board
Pedro Porto Gusmão

Talent Acquisition and Employer Branding Consultant

- PPO Talent Consulting

How Purpose and Culture Work Together to Drive a Compelling Employer Brand

How Purpose and Culture Work Together to Drive a Compelling Employer Brand
Alex McVeigh

Employer Brand Lead

- Commonwealth Bank

Community Chats: EMEA EB360 Evolution Webinar

Community Chats: EMEA EB360 Evolution Webinar
Ted Meulenkamp

Lead Global Employer Brand

- Mondelēz International

From The Great Resignation to The Great Recalibration

From The Great Resignation to The Great Recalibration
Erin Mastel

Director

- Grace Blue Partnership

Community Chat: 15 Minutes with Alex Her - Content Marketing

Community Chat: 15 Minutes with Alex Her - Content Marketing
Alex Her

Employer Brand Manager

- GoDaddy

Why AI Is Becoming Critical in the Quest for Amazing Talent

Why AI Is Becoming Critical in the Quest for Amazing Talent
Liz Weeks

APAC Recruitment Marketing Manager

- Amazon

How to Maximise Impact through Employee Advocacy

How to Maximise Impact through Employee Advocacy
Elle Green

VP Community & Strategic Alliances

- The Martec

Applying a Marketing Mindset to Compete in Today’s Talent Market

Applying a Marketing Mindset to Compete in Today’s Talent Market
Brie Mason

Founder and Director

- Employer Brand Mason

Community Chats: 30 Minutes with GSK

Community Chats: 30 Minutes with GSK
Billie Kessell

Global Employer Brand Lead

- GSK

Community Chats: How to Drive Sustainable Results, Not Band-aid Solutions in a Talent-led Market

Community Chats: How to Drive Sustainable Results, Not Band-aid Solutions in a Talent-led Market
Alex McVeigh

Employer Brand Lead

- Commonwealth Bank

How to Build (or Rebuild) and Deliver a Credible EVP in the Current Market

How to Build (or Rebuild) and Deliver a Credible EVP in the Current Market
Brie Mason

Founder and Director

- Employer Brand Mason

Community Chats: 15 Minutes with Belinda Leon

Community Chats: 15 Minutes with Belinda Leon
Belinda Leon

Employer Branding Specialist

- Bendigo and Adelaide Bank

Is Now the Right Time to Refresh Your EVP?

Is Now the Right Time to Refresh Your EVP?
Brie Mason

Founder and Director

- Employer Brand Mason

Rethinking Employer Brand in a Hybrid Working World

Rethinking Employer Brand in a Hybrid Working World
Devin Rogozinski

Senior Director, Talent Brand & TA Enablement

- GitLab

Getting a Seat at the Table: 10 Tips to Get Buy-in for Your Employer Branding Strategy

Getting a Seat at the Table: 10 Tips to Get Buy-in for Your Employer Branding Strategy
Charlotte Anderson

Talent Brand Lead

- Canva

Community Chats: 15 Minutes with Stephanie Calvert

Community Chats: 15 Minutes with Stephanie Calvert
Stephanie Calvert

Talent Acquisition and Employer Branding Lead

- CGI

How Nine of the Best Global Leaders Engage Stakeholders in their Employer Brand Journeys

How Nine of the Best Global Leaders Engage Stakeholders in their Employer Brand Journeys
Robin Dagostino

Branding & Marketing Director

- Boston Consulting Group

Employer Brand: A Team Sport at Relativity

Employer Brand: A Team Sport at Relativity
Karolina Oldak

Employer Branding and People Communications Expert

- Relativity

The Importance of Identifying Candidate Personas to Communicate Your EB Successfully

The Importance of Identifying Candidate Personas to Communicate Your EB Successfully
Jonna Sjövall

Global Head of Employer Branding and Recruitment Marketing

- UBS

How to Promote Diversity and Inclusion throughout the Entire Talent Lifecycle

How to Promote Diversity and Inclusion throughout the Entire Talent Lifecycle
Stephanie Calvert

Talent Acquisition and Employer Branding Lead

- CGI

Employer Branding Is a Team Sport: 4 Leaders at Canva Tell Us Why

Employer Branding Is a Team Sport: 4 Leaders at Canva Tell Us Why
Charlotte Anderson

Talent Brand Lead

- Canva

Employer Branding Is a Collective Mission at CGI

Employer Branding Is a Collective Mission at CGI
Irina Zavyalova

Employer Brand Marketing Manager

- CGI

Transitioning from Reactive Recruitment to Proactive Attraction

Transitioning from Reactive Recruitment to Proactive Attraction
Brie Mason

Founder and Director

- Employer Brand Mason

Employer Branding Is a Team Sport

Employer Branding Is a Team Sport
Elle Green

VP Community & Strategic Alliances

- The Martec

Why Your Employee Value Proposition Isn't a Silver Bullet for Employer Branding

Why Your Employee Value Proposition Isn't a Silver Bullet for Employer Branding
Charu Malhotra

Global Head Of Talent Branding & Recruitment Marketing

- PA Consulting

Employer Branding Trends for 2022

Employer Branding Trends for 2022
Elle Green

VP Community & Strategic Alliances

- The Martec

We Asked 6 Employer Branding Leaders: “What Makes EB Content Exceptional?”

We Asked 6 Employer Branding Leaders: “What Makes EB Content Exceptional?”
Stuart Hazell

Global Director, TA Brand & Marketing

- Workday

Empowering Employees to Be Your Biggest Advocates

Empowering Employees to Be Your Biggest Advocates
Kylie Denk

Employer Brand Manager

- Index Exchange

Innovate, Test, Measure: How the Best Employer Branding Comes from Taking a Chance

Innovate, Test, Measure: How the Best Employer Branding Comes from Taking a Chance
Lauren Saunders

Director, Talent Acquisition Strategic Projects

- LinkedIn

Using Employee Advocacy to Drive Authentic Diversity

Using Employee Advocacy to Drive Authentic Diversity
Robin Dagostino

Branding & Marketing Director

- Boston Consulting Group

Why Employer Branding Should Play a Central Role in Your Reputation Management Strategy

Why Employer Branding Should Play a Central Role in Your Reputation Management Strategy
Charlotte Marshall

Director, Global Employer Brand & Recruitment Marketing

- Intuitive

Employer Branding and Employee Experience = The Winning Formula

Employer Branding and Employee Experience = The Winning Formula
Thomas Reneau

Director, Employer Brand & Culture

- Blu Ivy

Community Chats: 15 minutes with Elle Green

Community Chats: 15 minutes with Elle Green
Elle Green

VP Community & Strategic Alliances

- The Martec

8 Leaders Share Their Insights: How to Leverage Content Marketing In the Battle for Tech Talent

8 Leaders Share Their Insights: How to Leverage Content Marketing In the Battle for Tech Talent
Chrystal Moore

Global Head of Talent Discovery

- Pinterest

11 Leaders Share Their Insights: How Talent Acquisition and Employer Branding Join Forces to Provide the Model Candidate Experience

11 Leaders Share Their Insights: How Talent Acquisition and Employer Branding Join Forces to Provide the Model Candidate Experience
Tish Teeluck

Employer Brand and Recruitment Marketing Leader

- PwC

Global Co-Creation: The Process Behind Forming Vodafone’s New EVP

Global Co-Creation: The Process Behind Forming Vodafone’s New EVP
Dawn Hollingworth

Global Head of Employer Branding and Talent Attraction

- Vodafone

14 Leaders Share Their Insights: Measuring the Effectiveness of Your Employer Brand

14 Leaders Share Their Insights: Measuring the Effectiveness of Your Employer Brand
Dawn Hollingworth

Global Head of Employer Branding and Talent Attraction

- Vodafone

Gearing up for the Games: Capturing the Essence of Our Allianz Spirit through the Olympic and Paralympic Partnership

Gearing up for the Games: Capturing the Essence of Our Allianz Spirit through the Olympic and Paralympic Partnership
Kara McLeod

Principal Employer Branding Consultant

- TQ Solutions

A Tale of Two ‘Scandals’ and What They Can Teach Us about Employer Branding

A Tale of Two ‘Scandals’ and What They Can Teach Us about Employer Branding
James Ellis

Senior Manager, Employer Brand

- Recursion

Employer Branding Isn’t about You – It’s about Your Audience

Employer Branding Isn’t about You – It’s about Your Audience
Jonna Sjövall

Global Head of Employer Branding and Recruitment Marketing

- UBS

How Do You Communicate Employer Branding in a Post-COVID World?

How Do You Communicate Employer Branding in a Post-COVID World?
Charu Malhotra

Global Head Of Talent Branding & Recruitment Marketing

- PA Consulting

Two Brand Leaders Tell Us Why Storytelling Is the Beating Heart of Employer Branding

Two Brand Leaders Tell Us Why Storytelling Is the Beating Heart of Employer Branding
Priti Soni

Global Recruitment Marketing Lead

- WTW

Parents Returning to Work: The Challenges, Considerations and Opportunities in Employer Branding

Parents Returning to Work: The Challenges, Considerations and Opportunities in Employer Branding
Chrissy Thornhill

Director, Head of Global Employer Brand & Recruitment Marketing

- MetLife

How to Effectively Position a Parent Employer Brand and Sub-Brands

How to Effectively Position a Parent Employer Brand and Sub-Brands
Dario Paolini

Employer Brand Lead

- Virgin Australia

How to Use Data to Measure Success in Employer Branding

How to Use Data to Measure Success in Employer Branding
Ted Meulenkamp

Lead Global Employer Brand

- Mondelēz International

If Change Is the Only Constant, You Need Modular Employer Branding

If Change Is the Only Constant, You Need Modular Employer Branding
Erin Mastel

Director

- Grace Blue Partnership

How COVID Has – and Hasn’t – Transformed EB Strategy

How COVID Has – and Hasn’t – Transformed EB Strategy
Hannah King

Head of Global Employer Brand and Join Ops

- Straumann Group

Building a Brand Ambassador Program Isn’t as Difficult as You Might Think

Building a Brand Ambassador Program Isn’t as Difficult as You Might Think
Alex Her

Employer Brand Manager

- GoDaddy

Why Employer Branding and Recruitment Teams Need to Work as Yin and Yang

Why Employer Branding and Recruitment Teams Need to Work as Yin and Yang
Lauren Saunders

Director, Talent Acquisition Strategic Projects

- LinkedIn

Of Sidewalk Chalk to Cyborgs: Your EB Technology Stress Is Worrying About The Wrong Problem

Of Sidewalk Chalk to Cyborgs: Your EB Technology Stress Is Worrying About The Wrong Problem
James Ellis

Senior Manager, Employer Brand

- Recursion

Attracting off-campus talent demands multichannel engagement

Attracting off-campus talent demands multichannel engagement
Lezann Chong

Talent Brand Lead, Growth Markets

- Accenture

Combating the Challenges of Cultural Change in Large Organisations

Combating the Challenges of Cultural Change in Large Organisations
Sophia Boleckis

Director, Employee Experience Lead

- Wärtsilä

Community Chats: 15 minutes with Robin Dagostino

Community Chats: 15 minutes with Robin Dagostino
Robin Dagostino

Branding & Marketing Director

- Boston Consulting Group

Evangelizing Employees to Be Your Best Talent Magnets

Evangelizing Employees to Be Your Best Talent Magnets
Robin Dagostino

Branding & Marketing Director

- Boston Consulting Group

Community Chats: 15 minutes with Charlotte Marshall

Community Chats: 15 minutes with Charlotte Marshall
Charlotte Marshall

Director, Global Employer Brand & Recruitment Marketing

- Intuitive

Why Making Investments in Employer Branding NOW Is a Must

Why Making Investments in Employer Branding NOW Is a Must
Dario Paolini

Employer Brand Lead

- Virgin Australia

Aligning Your Employer Branding Content with Corporate Comms

Aligning Your Employer Branding Content with Corporate Comms
Chrissy Thornhill

Director, Head of Global Employer Brand & Recruitment Marketing

- MetLife

Developing a Rock-Solid Employer Branding Content Strategy

Developing a Rock-Solid Employer Branding Content Strategy
Hannah King

Head of Global Employer Brand and Join Ops

- Straumann Group

Community Chats: 15 minutes with Alex Her

Community Chats: 15 minutes with Alex Her
Alex Her

Employer Brand Manager

- GoDaddy

‘We Are Fun!’: Why Employer Branding Needs to Move on from Culture Clichés

‘We Are Fun!’: Why Employer Branding Needs to Move on from Culture Clichés
Charlotte Marshall

Director, Global Employer Brand & Recruitment Marketing

- Intuitive

Using Analytics to Develop a Better Employer Branding Strategy

Using Analytics to Develop a Better Employer Branding Strategy
Shaunda Zilich

Senior Director, Employer Brand and Talent Attraction

- Marriott International

A Short Exploration: Does Employer Branding Belong in Talent Acquisition?

A Short Exploration: Does Employer Branding Belong in Talent Acquisition?
Ted Meulenkamp

Lead Global Employer Brand

- Mondelēz International

How to Create Personas in Employer Branding

How to Create Personas in Employer Branding
Kara McLeod

Principal Employer Branding Consultant

- TQ Solutions

Community Chats: 15 minutes with Dawn Hollingworth

Community Chats: 15 minutes with Dawn Hollingworth
Dawn Hollingworth

Global Head of Employer Branding and Talent Attraction

- Vodafone

Bringing the authentic voices of employees to the forefront

Bringing the authentic voices of employees to the forefront
Charlotte Marshall

Director, Global Employer Brand & Recruitment Marketing

- Intuitive

Employer branding at one of the world’s most recognisable companies: Rolls-Royce

Employer branding at one of the world’s most recognisable companies: Rolls-Royce
Dawn Hollingworth

Global Head of Employer Branding and Talent Attraction

- Vodafone

Global Vs. Regional Employer Brand: The Challenges In Keeping Aligned While Still Being “Local”

Global Vs. Regional Employer Brand: The Challenges In Keeping Aligned While Still Being “Local”
Devin Rogozinski

Senior Director, Talent Brand & TA Enablement

- GitLab

Nailing Employee Experience in the War for Talent

Nailing Employee Experience in the War for Talent
Sophia Boleckis

Director, Employee Experience Lead

- Wärtsilä

Employer Brand and Candidate Experience. A Match Made in Heaven?

Employer Brand and Candidate Experience. A Match Made in Heaven?
Alex McVeigh

Employer Brand Lead

- Commonwealth Bank

The New Face of Employer Branding in the Age of BLM and COVID-19

The New Face of Employer Branding in the Age of BLM and COVID-19
Alex Her

Employer Brand Manager

- GoDaddy

Key Learnings from #LifeAtSAP Employer Branding

Key Learnings from #LifeAtSAP Employer Branding
Robin Dagostino

Branding & Marketing Director

- Boston Consulting Group

The Keys to Effective Employer Branding on Social Media

The Keys to Effective Employer Branding on Social Media
Hannah King

Head of Global Employer Brand and Join Ops

- Straumann Group

Navigating the Talent Market Post-COVID-19

Navigating the Talent Market Post-COVID-19
Dario Paolini

Employer Brand Lead

- Virgin Australia

Employee Advocacy: The Most Powerful Voice for Your Brand Comes from Within

Employee Advocacy: The Most Powerful Voice for Your Brand Comes from Within
Brie Mason

Founder and Director

- Employer Brand Mason

How to identify and refine your employer brand to engage talent

How to identify and refine your employer brand to engage talent
Kara McLeod

Principal Employer Branding Consultant

- TQ Solutions

The Commercial Justifications for Doing Content Marketing

The Commercial Justifications for Doing Content Marketing
Brie Mason

Founder and Director

- Employer Brand Mason

Making it Easy for all Levels of Employees to Create Insightful Content

Making it Easy for all Levels of Employees to Create Insightful Content
Brie Mason

Founder and Director

- Employer Brand Mason

How to Significantly Increase Your Volume of Content Without a Significant Increase in Costs

How to Significantly Increase Your Volume of Content Without a Significant Increase in Costs
Brie Mason

Founder and Director

- Employer Brand Mason

Money Talks, but it Isn’t the Be-all and End-all of Attracting Great Talent

Money Talks, but it Isn’t the Be-all and End-all of Attracting Great Talent
Brie Mason

Founder and Director

- Employer Brand Mason

Optimising Your Employer Branding Campaigns with Candidate Journey Mapping

Optimising Your Employer Branding Campaigns with Candidate Journey Mapping
Chelsea Downing-West

Employer Brand Community Manager

- Employer Brandwagon

Maximising the benefits from employee advocacy tools

Maximising the benefits from employee advocacy tools
Brie Mason

Founder and Director

- Employer Brand Mason

Leveraging Conversational Marketing for Lead Generation in Recruitment

Leveraging Conversational Marketing for Lead Generation in Recruitment
Chelsea Downing-West

Employer Brand Community Manager

- Employer Brandwagon

Combining Outbound & Inbound Marketing Strategies in Recruitment Marketing

Combining Outbound & Inbound Marketing Strategies in Recruitment Marketing
Chelsea Downing-West

Employer Brand Community Manager

- Employer Brandwagon

Why Employer Branding is Key to Gaining a Competitive Advantage

Why Employer Branding is Key to Gaining a Competitive Advantage
Brie Mason

Founder and Director

- Employer Brand Mason

Is Employee Advocacy the Key to Unlocking Organic Reach on Social Media?

Is Employee Advocacy the Key to Unlocking Organic Reach on Social Media?
Chelsea Downing-West

Employer Brand Community Manager

- Employer Brandwagon

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