75 of The Best Employer Branding Tools for 2023: As Voted On By Industry Leaders

75 of The Best Employer Branding Tools for 2023: As Voted On By Industry Leaders

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We asked some of the world’s top Employer Branding leaders to list the tools they’re using in 2023.

The response was overwhelming. The following is a list of the tools mentioned (in no particular order) to help your Employer Branding team:

  • 🖼️ create and share engaging content
  • 📍 map out your employer branding strategy
  • 🐦 manage your social media presence
  • 💬 collaborate with your business
  • ❤️ build your advocacy program, and
  • 📈 track your employer brand's performance

From unlocking new abilities to doing more with less, 2023 offers the most epic selection of Employer Branding tools the world has yet seen…

The Martec

Blow your competition out of the water with cutting-edge Artificial Intelligence for end-to-end Employer Branding content. For businesses with a minimum of 5k employees. Used to improve a large range of employer branding metrics: career site traffic, employee content, candidate conversion, DE&I, recruiter enablement, retention, social impact and more.

All your content in one place, optimised with A.I.: social listening, people intelligence, KPI planners, written & video employee content, auto-generated expert questions, auto-Job Descriptions, career site conversion, Job ads, social reach, onboarding and more.

Get more return from new and existing content investments with a centralized knowledge management library, with smart distribution and ROI reporting. Meet enterprise compliance standards responsibly, while taking advantage of the latest in tech.

Learn more about The Martec

The Martec AI-powered content for Employer Branding

Employer Brand Index by Link Humans

The Employer Brand Index (EBI) is a bottom-up view of what your past, present, and future employees are saying about your company. It uses data from over 6,000 user-generated sources to measure your employer brand. Use this employer branding tool to measure what is being said about your company online to give you an objective understanding of your external reputation as an employer. By knowing what the current state of your employer brand is you can plan for your future strategy.

EBI allows employer branding teams to benchmark your employer brand against your competitors and adjust your strategy accordingly. By leveraging the platform's features, employer branding teams can develop a clear and compelling employer brand strategy, measure the impact of their initiatives, and drive business success.

Learn more about Link Humans

Image of the Employer Brand Index by Link Humans homepage which states that they are a data-driven measurement of your company's employer reputation.

Textio

Textio guides employer branding and recruitment teams to optimize your existing content with inclusive, on-brand language. This can improve your career page conversion by preventing candidates from disengaging with your brand due to non-inclusive language. 

As part of your employer branding toolkit, Textio can be used to check your job posts, articles, social posts and candidate outreach to ensure that the language used is more inclusive and helps you steer clear of biases around age, ability, and gender.

Learn more about Textio

Image of Textio's homepage that reads: End hidden bias, literally. Textio has developed the world’s most advanced workplace language guidance, so you can see where social bias is hiding—and know exactly how to fix it. Now available for both recruiting and performance management! With a picture of their tool in use.

Rally® Inside™

A recruitment marketing tool that uses data and best practices to show you how to attract and recruit talent through social media and digital marketing. Save your budget by ditching ineffective job boards and connecting with talent where they already are online at a lower cost than traditional job ads. 

Beyond supporting your recruitment team Rally Inside can be used to understand which topics are relevant to your target talent and validating your employer brand distribution strategy. This tool is free for a single user account which is great for smaller employer branding teams with limited budgets.

Learn more about Rally Inside

Image of the Rally Inside homepage which is orange and pink with a picture of a laptop showing metrics and results. The image has the words: Discover what Recruitment Marketing strategies work best to attract talent. Sign up for your FREE account today.

Social Seeder

Social Seeder is an employee advocacy tool that specialises in building a brand advocacy community and supports you in selecting the right content for the right audience. Their focus is on ensuring that the content you send out to your employees matches their interests and beliefs so they are proud to share it with their social network. 

Having a brand advocacy program amplifies your content, attracts talent and helps retain your existing employees. All you need to do is upload your selected employees and start leveraging their social networks to share your corporate and employer branding content.

Learn more about Social Seeder

Image of the Social Seeder homepage which has two laughing men sitting at a desk in front of a laptop with the words: Activate your employees on social media and retain talent. Discover how in 2 minutes.

Buzzsumo Content Analyzer

By tracking over 8 billion pieces of content (3 million new pieces a day) and the engagement on these pieces across multiple social channels, this content analyzer can showcase the topics and types of content that perform well for your target audience. 

You can use it as a launchpad for content creation, a content finder for social media – even a place to audit the performance of websites. As an employer branding team you can use it to get ideas for content, audit your content library, and analyze successful competitor strategies.

Learn more about Buzzsumo

The image shows the Buzzsumo login page asking for contact details with a drawing of the platform showing engagement metrics from Facebook, Twitter, Pinterest and Reddit..

Pathmotion

Pathmotion specialises in improving your candidate experience by allowing your employees to directly engage with your potential candidates, answer FAQs, start discussions and share your employee-generated content to their networks. This encourages candidates to self-exclude saving your team time and effort.

It can be used to host virtual events for candidates, automate nurturing emails and onboarding, upload videos from employee advocates, and integrate with your social media channels. You can invite all your employees to join your Pathmotion advocate community and check to see who is engaging with your talent.

Learn more about Pathmotion

An image of the Pathmotion homepage which shows people standing around a foosball table and the words find or get answers from employees. Read and join discussions with employees.

Brandwatch

To ensure brand alignment in your content, you can manage all of your social channels, workflows, approvals, and campaigns within Brandwatch's analytics tool. Your team can use Brandwatch's in-built content calendar to oversee, review, and schedule all of your campaigns. To save you time, you can track your progress live through their metric section.

Although you’ll have to create your employer branding content off-platform, Brandwatch's data-driven suggestions help you identify your target personas and the content that is relevant to them.

Learn more about Brandwatch

Image of Brandwatch's homepage which reads Understand + collaborate at the speed of social.  Today’s brands need to adapt quickly to make it to tomorrow. Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world.

Firstup (formerly DynamicSignal)

Firstup specializes in empowering companies to put employees first by reaching, connecting, and engaging every worker, everywhere. This workforce communication tool gives your employees a voice through surveys, polls, employee-submitted content and feedback about your content. 

As an employer branding specialist, you can use it to grow your brand by making it easy for employees to share authentic content across their social accounts at the push of a button. Also integrates with email, intranet and collaboration tools.

Learn more about Firstup

Image of firstup's homepage which shows a lady in a purple shirt holding a pink phone on a purple background and the text: Dynamic Signal is now Firstup! New name, same commitment to connecting every worker, everywhere with the right information at the right time.

SmartRecruiters 

By capturing potential candidate data through leads and microsites you can deliver tailored content to a talent funnel directly from your career site improving conversions. Your recruitment team can then use AI to screen and shortlist the best matches from all sources. This cloud-based recruiting software suite can be used to increase recruiter productivity, foster hiring team collaboration to enhance the candidate experience from source to hire.

Once the candidates are flowing in, you’ll be able to track exactly where they came from and which can be attributed to your employer branding efforts to ensure you are getting the maximum ROI from your content and campaigns.

Learn more about SmartRecruiters

The SmartRecruiters homepage has three images of happy employees at different stages of the hiring journey and the words Hire Great People SmartRecruiters provides the only enterprise hiring platform that actually makes hiring easy. Delight candidates, engage hiring managers, and boost recruiter productivity. Learn more.

Olivia by Paradox

Olivia is an innovative AI assistant that focuses on candidate capture, screening, scheduling, communication and engagement. Olivia will significantly reduce your recruitment team’s repetitive admin tasks and free up more time to engage with your candidates 1:1 creating a better candidate experience.

To really see results from an employer branding perspective, upload your branded and employee-generated content to the A.I. tool and it will be used to answer candidate questions directly in whatever language the candidate prefers. This gives you consistency and brand control in your candidate communications ensuring that your talent are nurtured and your conversions are higher.

Learn more about Paradox

Image of the Paradox homepage with the image of a lady next to the text: Meet Olivia, say hello to your team's next best hire.

Ongig

Ongig scores your job postings and descriptions in real-time based on gender and race-coded words to improve your DE&I hiring. It also supports you by templating and automating job descriptions so you can include employer branding content and improve application rates for your recruitment team.

Ongig also can support you through automation to get 100's or 1,000's of effective, bias-free job ads out the door on time.

Learn more about Ongig

Image of Ongig's homepage which has a laptop showing an article with text replaced by neutral language next to the words: Eliminate Boring and Biased Job Descriptions Ongig's Text Analyzer software gets rid of all bias in your job postings and optimizes your text so that passive candidates engage with you...and apply!

Sociabble

Sociabble is a powerful employee advocacy tool for you to amplify your brand message by leveraging the social media networks of your employees, extending your reach and increasing brand awareness. Sociabble features gamification to incentivize employees to engage with your content and share it on social media. 

You can also access detailed social media analytics and reporting to check which content is being shared the most, which employees are the most active advocates, and which social media platforms are generating the most engagement. Additionally, Sociabble allows advocates to recommend topics for your future content. This can help you stay on top of the latest trends and ensure that your content is always relevant and engaging.

Learn more about Sociabble

Picture of Socciable's homepage which has a lady sitting on a couch looking at her phone and an image in the background of the sociabble tool. The words above this read: Employee advocacy has never been so simple. Inform, align, and engage your entire workforce.

ChatGPT

A list on tech tools wouldn’t be complete without acknowledging ChatGPT’s artificial intelligence tool. ChatGPT shines when used in conjunction with some of the other tools on our list, to turn your employee’s content into A.I. powered content for your website or social media. 

It saves time and can take you from raw notes to a rough draft in minutes which can be especially helpful for smaller companies that don’t have a dedicated content agency or copywriters.

Learn more about ChatGPT

Image of ChatGPT's main page explaining examples, capabilities and limitations of what the tool can do.

Trello

Another great project management tool - Trello’s boards, lists, and cards enable your team to go from ideas to action in seconds. Trello works well if you enjoy having your projects and campaigns laid out visually rather than in a spreadsheet.

All employer branding specialists have one thing in common: they wear a lot of (unique) hats. Trello offers a ton of integrations so you can organize all of your content marketing processes, projects, and employer brand initiatives in one place.

Learn more about Trello

Image of the Trello homepage with a cartoon image of what the tool looks like on a purple background with the words: Trello brings all your tasks, teammates, and tools together Keep everything in the same place—even if your team isn’t.

Microsoft Teams

Microsoft Teams is a great communication tool for your employer branding team as it has easy file sharing, live collaboration on documents and in-built project management features. The new Microsoft Teams communities tool can be used to build a talent community as part of your employer branding strategy.

By encouraging your employees to communicate directly with candidates you share the workload of enticing applications and responding to FAQs. It is also more likely to resonate with talent if your employees are sharing their authentic experiences.

Learn more about Microsoft Teams

Image of the Microsoft Teams login page which says Welcome to Microsoft Teams. Signin now to chat, meet, call and collaborate all in one place.

Yammer

If your company already has Yammer, you can use it to engage with your employees and build a brand advocate community easily. You can crowd-source images, testimonials, employee stories and videos by reaching out to your employees on Yammer - of course a little extra incentivization like gifts and recognition goes a long way too!

It is easy to share your employer branding content, such as blog posts, videos, and photos and encourage employees to share it with their social networks. Yammer can also be used to recognize employees for their contributions and achievements including shout outs, townhalls and awards to improve your employee experience.

Learn more about Yammer

Image of the Yammer homepage featuring the Yammer portal on a mobile phone and a desktop with the words: Yammer, Connect and engage across your organization. See plans and pricing.

Glassdoor

Past and current employees can leave reviews for your company on Glassdoor so it important to monitor the feedback that it is being given to understand how your employees and potential talent perceive your company. While you are looking at your reviews you can also do a competitor analysis to see how your brand ranks against other in your industry.

You can also customize your Glassdoor profile to include information on your culture, EVP, work environment and open roles. Glassdoor provides employer branding awards based on employee reviews which you can display on your social pages or career site to attract more talent.

Learn more about Glassdoor

Discord

Discord is a community building platform that can be a great asset for building brand advocate communities as it is relatively casual compared to similar options like Microsoft Teams. Invite your employees onto the platform to share their thoughts, images and videos for your employee-generated content.

Set up a separate channel where you share content and messaging that your employees can share on their personal social channels to amplify your brand presence organically. Overall, Discord is a flexible tool that can be used by employer branding teams to build engagement, share content, recognize employees, and foster collaboration.

Learn more about Discord

Brandfolder

Brandfolder is a digital asset management platform for enterprise businesses that makes it easy for your whole company to access up-to-date brand assets from an intuitive, cloud-based, single source of truth so can use them to create consistent and effective branding materials.

Brandfolder allows you to organize assets into categories and subcategories and to customize brand assets for specific use cases, such as resizing images for social media or creating custom branded materials. Brandfolder provides analytics for you to track asset usage and performance internally to see what is being used the most.

Learn more about Brandfolder

Slack

Slack supports collaboration at a global scale, with unlimited channels so you can create channels for your brand advocates and for specific topics. Encourage your employees to celebrate their wins, and share their highlights and images from their daily work life to use within your social posts.

Encourage your employees to share content by creating a separate amplification channel and reward those who consistently share to their personal networks. You can set up alerts from other apps in Slack so you don't have to swap between tools to access all of the information for your employer branding campaigns saving you time and effort - always a win!

Learn more about Slack

Google Analytics

If you haven’t accessed your company’s Google Analytics then you are missing out. Combining your analytics with UTM tracking will provide you with clear data to track against your KPIs. You can measure the effectiveness of your career site and individual content pieces through the volume of traffic, user behavior and the demographic of your website visitors.

You can also see the source of your website visitors are coming from such as search engines, social media platforms, and referral websites which gives you the data to tailor your employer branding efforts. Finally, and potentially most importantly, you can track the conversions on your career site, such as job applications or newsletter sign-ups.

Learn more about Google Analytics

LinkedIn Talent Solutions

LinkedIn Talent Solutions provides a suite of powerful recruitment tools that employer branding teams can use to attract, engage, and hire top talent. LinkedIn Recruiter enables you to connect with passive candidates, LinkedIn Jobs is used to post job openings and promote your employer brand, and LinkedIn Career Pages provide a customized and interactive experience for your potential candidates. 

The best tool to focus on first is setting up your LinkedIn Career Page to upload your EVP, benefits, employee-generated content and interact directly with your potential candidates. You can segment your career page by location, sub-brand and language to reach more talent organically.

Learn more about LinkedIn Talent Solutions

Brand Activation Management (BAM) by Papirfly

BAM is a software platform designed to assist employer branding teams in managing their brand assets and creating consistent, on-brand communications. BAM centralizes all your brand assets, such as logos, images, and templates, in one place. This is combined with their compliance feature that enables employer branding teams to ensure that all communications meet regulatory and brand standards, making them legally compliant and consistent with your company's brand identity.

BAM streamlines content creation by enabling teams to create and customize communication templates for various channels to create high-quality content that resonates with the target audience. Lastly, BAM offers analytics and reporting features that enable your employer branding team to measure the performance of their brand communications, identify areas for improvement, and adjust their strategies accordingly.

Learn more about Brand Activation Management

Monday.com

Monday.com can boost your employer branding team’s alignment, efficiency, and productivity by customizing any workflow to fit your needs by centralizing all your work, processes, tools, and files into one Work OS. Monday.com is a valuable tool for employer branding teams to manage projects and tasks, such as job postings, employer branding campaigns, and recruitment events. 

Additionally, Monday.com can track progress on individual tasks related to employer branding initiatives, ensuring that all team members are aware of what needs to be done and by when. The platform can also manage resources related to employer branding initiatives, such as budget and staff, to ensure the efficient use of your resources.

Learn more about Monday

Pexels

From social media posts to your talent packs having images that are cohesive and showcase your company’s diversity is a must. When you aren’t able to source employee images a site like Pexels can help you find royalty-free images that can make your content more visually appealing and engage your audience.

Pexels also has the option for you to reach out to all their photographers and request a particular type of imagery although there may be fees attached to this.

Learn more about Pexels

Notion AI

Notion is a productivity and collaboration tool that can be used by employer branding teams to organize and manage their employer branding initiatives. Notion allows teams to create and manage project boards, assign tasks to team members, and track progress while sharing files and collaborating in real-time.

Notion AI takes this knowledge sharing one step further and acts as an AI Assistant to automate your tedious and repetitive admin tasks from summarizing your notes to changing the tone of your writing. This is very cost effective for a single person team and can free up tons of your time to focus on more strategic tasks.

Learn more about Notion AI

Canva

Canva is a graphic design platform that offers a wide range of templates, design assets and tools to create professional-looking designs so you don’t have to start from scratch. These designs include infographics, visual storytelling content, social media graphics, presentations, and posters which can be customized with your branding elements, colors, and fonts.

Overall, Canva is a powerful tool that employer branding teams can use to create professional-looking designs for their employer branding initiatives. It allows teams to maintain brand consistency, collaborate efficiently on design projects, and create engaging visual content for their audience.

Learn more about Canva

Sprout Social

Sprout Social’s all-in-one social media management platform unlocks the full potential of social to transform your employer branding campaigns. Sprout Social supports with scheduling and publishing your social content across LinkedIn, Twitter and Facebook as well as tracking your engagement rates, audience growth, and click-through rates. Uncover trends and actionable insights from social data to inform your employer branding strategy. 

With the in-built social listening tools, you can track any mentions of your brand, respond to comments, messages, and inquiries and build relationships with your potential candidates. By speaking to candidates directly you can learn about their sentiments and preferences and make data-driven decisions about employer branding initiatives.

Learn more about Sprout Social

Adobe Creative Cloud

If you have the time Adobe Creative Cloud’s software tools can support your graphic design, video production, web development and photography. Although these tools have a learning curve, with time and patience you’ll be able to bring your creative projects in-house.

You can use Adobe Photoshop, Illustrator, and InDesign to create the visual elements for your employer branding materials such as job postings, social media posts, and brochures. Use Adobe Premiere Pro and After Effects to edit and enhance videos, add animations, and create special effects.

If you want to design your own career site or landing pages you can spin these up in Adobe Dreamweaver and pair this with Adobe Lightroom and Photoshop to edit and enhance photographs to use in your employer branding materials.

Learn more about Adobe Creative Cloud

Mention

If you are putting together your EVP or trying to understand the sentiment around your employer brand then Mention could be what you are looking for. Mention monitors over 1 billion sources across the web daily, including press articles, review sites, forums, and blogs to find any mentions of your company and report these back to you. 

Mention is a powerful tool that employer branding teams can use to monitor social media conversations, manage your brand reputation, and stay on top of candidate sentiment.

Learn more about Mention

https://mention.com/en/

Google Workspace (formerly G-Suite)

Google Workspace is the default for in-house content as it is cloud-based, allows you to share and collaborate on documents and sheets in real time improving your overall productivity. To use this as part of your employer branding tools ensure your whole team is using it and combine it with a project management tool to stay on top of your important dates and deadlines.

Beyond collaborating with your team you can use Google Meet to conduct virtual career fairs or webinars, allowing candidates to interact with your employees and get a sneak peek into your company.

Learn more about Google Workspace

Grammarly

Grammarly is a digital writing assistant tool that works on your desktop, mobile and your email. It will double-check any written content for spelling, tone, quality and grammar. Employer branding teams can use Grammarly to ensure that their articles, job posts and social posts are well-written, engaging, and free from errors.

Grammarly can be taught your brand voice and ensure that your content is clear, concise, and professional and that it contributes to your employer brand positively.

Learn more about Grammarly

HubSpot

HubSpot has a powerful content management system (CMS) that can support your employer branding team to manage your social media, email marketing, analytics, reporting and candidate lead generation. Within HubSpot, you can create and send targeted email campaigns to your talent database to keep engaged and informed about the company's culture and job opportunities.

HubSpot's analytics and reporting tools allow you to track and measure the effectiveness of your employer branding campaigns.

Learn more about Hubspot

TikTok

TikTok is a core part of any employer branding strategy that is targeting graduates and non-corporate roles. It's important to keep in mind the demographics of the platform and tailor your content accordingly. You can share short video clips of behind-the-scenes content, reshare your employee’s day-in-the-life videos and mention your open roles.

TikTok is a very creative platform that gives you the freedom to position your brand as fun, engaging and attractive to potential job candidates who share similar values and interests. To get the most out of the platform encourage your employees to create and share videos on TikTok about their experiences working at your company.

Learn more about TikTok

Hotjar

Hotjar is a behavior analytics and user feedback tool that provides heatmaps and other visualizations that can help you better understand how potential candidates interact with your career site. This gives you a clear picture of what may be causing users to drop off or become disengaged, so you can improve the user experience.

This heatmap can be combined with an A/B testing feature to test changes to the website and see how they impact user behavior and engagement and feedback tools including polls and surveys to see how visitors feel about your website and brand.

Learn more about Hotjar

YouTube

Putting your employer branding videos on YouTube improves your content’s visibility and increases your SEO ranking. It can also provide candidates answers to their frequently asked questions and help convert them to hires through employee testimonial videos and job previews. These videos can help potential candidates get a better sense of what it would be like to work for your company and entice them to apply for open positions.

Your employer branding channel can be separate or a part of your main brand’s channel and can be customized with company branding elements and organized in playlists to make it easier for candidates to find relevant content. Additionally, YouTube offers analytics and reporting tools that allow you to track the performance of their videos and see metrics such as views, engagement, and click-through rates.

Learn more about YouTube

Typeform

Typeform’s interactive forms can be used to gather data to drive informed decisions about recruitment strategies, improve your employee’s engagement, and enhance overall company culture. The surveys are easy to use, engaging and you can add your branding to them via video, images, colors and fonts.

To know what is working in your employer brand strategy use Typeform to gather candidate feedback on their experience with your employer brand, recruitment process, and overall impressions. Also create surveys to gather feedback from employees about their perception of your brand and employer branding initiatives, suggestions for improvements, and overall job satisfaction.

Learn more about Typeform

Hootsuite

Hootsuite is a social media management tool that can be used to enhance your social media presence, engage with followers, and measure the success of your social media content. The main utility of Hootsuite is the ability to schedule your social media posts in advance, ensuring a steady stream of engaging content for followers.

Beyond scheduling, Hootsuite provides tracking of brand mentions, in-depth social media analytics through their Hootsuite Insights Tool and you can manage multiple social media accounts from one platform which is amazing if you are working with lots of sub-brands.

Learn more about Hootsuite

Google Ads 

Google Ads can be used by employer branding teams to promote their brand, attract potential candidates, and drive traffic to their career pages through highly targeted ads and retargeting. You can upload your talent personas, pick specific keywords, job titles, interests or geographical locations and serve them ads that showcase your company culture, values, and job openings

To improve your career page conversion you can retarget people who have previously visited your career page and encourage them to apply. Once you have your ads set up, Google Ads provides detailed analytics such as how many people clicked on your ads, how long they stayed on your website, and how many applied for jobs to measure the effectiveness of your campaigns and prove your ROI.

Learn more about Google Ads

LinkedIn

We’ve mentioned LinkedIn Talent Solutions already but LinkedIn as a social media platform is an important tool for building awareness for your employer brand. By encouraging your employees to share insights into their work, thought leadership content, open jobs, images and videos you can amplify your employer branding content drastically. 

You can also host virtual or in-person events on LinkedIn to showcase your company culture, values, and job opportunities and create a talent community through LinkedIn groups.

Learn more about LinkedIn

Facebook

Increase your employer brand presence on social media through a Facebook company page and share stories and images that showcase your culture, values, and mission. This can include posts about team events, community involvement, and employee recognition as well as eye-catching posts that showcase the benefits of working for the company and provide links to job postings.

Facebook provides a platform for your employer branding team to engage with followers and build relationships by responding to comments and answering questions. Facebook’s advertising options can be used to target potential candidates based on their location, interests, and other demographic information whether they are actively applying or you want to nurture passive talent.

Learn more about Facebook

Buffer

Plan and schedule your social posts across Facebook, LinkedIn, Pinterest, TikTok, Instagram and Twitter with Buffer and use their insights and analytics to track and optimize your social media strategy through data-driven decisions.

Buffer allows multiple team members to collaborate and manage all your social media accounts in one place to ensure consistent but customizable messaging on each channel. On Buffer, you can respond to comments and messages on your social platforms to maintain your positive brand image.

Learn more about Buffer

Indeed

Indeed is also a traditional job board and your recruitment team can also use their advertising solutions to reach a broader audience through sponsored job postings and banner ads to attract top talent. Utilize  Indeed's analytics to track your employer brand's performance on the platform. This can help you understand your audience, measure your brand's impact, and optimize your strategy over time.

You can support your recruitment team by using Indeed's company page to attract potential candidates. Showcase your company culture and values, and employee reviews, and optimize it with photos, videos, and employee stories to showcase your employer brand. Make sure to keep your page up-to-date and engaging.

Learn more about Indeed

WordPress

Having a career site is crucial to your employer branding strategy as candidates will want to learn more about you before or during their application process. WordPress is a popular website builder as it offers a range of customizable templates that can be used to create an attractive and unique career site. You can add your brand colors, fonts, and images on top of creating a job board that is easily searchable, with job descriptions, requirements, and application instructions.

You can use WordPress to share your EVP, culture and blog posts, photos, videos, and testimonials to give candidates an insight into what it's like to work at your company. You can nurture your candidates by offering them the option to subscribe to updates, newsletters, and social media channels to keep them informed about new job opportunities. WordPress also has built-in analytics and metrics.

Learn more about WordPress

Ahrefs

Ahrefs is a popular SEO tool that you can use to analyzing search volumes and keyword difficulty to rank your job postings and career pages higher on search engine result pages (SERPs). Ahrefs can also be used to analyze the online presence of your competitors and identify gaps in their online strategy, to create a more comprehensive and effective employer branding and talent attraction strategy.

Ahrefs can analyze your career site and identify the content that generates the most engagement and perform a site audit to identify technical SEO issues on your site that may be hindering your SEO ranking. This includes broken links, duplicate content and slow page load times.

Learn more about Ahrefs

CareerOne

CareerOne is an Australian job board that allows employers to post job listings and search through resumes. Beyond this, CareerOne offers a range of employer branding solutions to attract talent who align with the organization's values including creating a company profile to help candidates get a better understanding of what it's like to work for your company. 

CareerOne offers a range of advertising options to help promote your employer brand including display advertising, targeted emails, and social media advertising. CareerOne also hosts career fairs and other events that bring job seekers and employers together which you could attend with your recruitment team to promote your employer brand.

Learn more about CareerOne

Mailchimp

Your employer branding team can use Mailchimp to create and automate visually appealing newsletters and emails. Send newsletters to nurture passive talent pools or to keep your employees informed about company updates, events, and news.

You can also use Mailchimp to nurture your passive talent through targeted and personalized emails based on their interests and behaviors. This can help build a relationship with potential candidates and increase your chances of converting them into employees.

Learn more about Mailchimp

Seenit

You can use Seenit to collect and showcase user-generated video content by engaging employees, customers, and fans, employer branding teams to create content that resonates with your talent audience. Encourage your employees to create and submit video content that showcases their workplace culture, events, and day-to-day experiences which you can edit and then post on social media channels and your career page to provide a view into your company's culture and workplace.

Your team can also use Seenit to collect video testimonials from satisfied customers, partners, or vendors and crowdsource video content from attendees at company events. This can include interviews with keynote speakers, behind-the-scenes footage of the event, or highlights of key moments.

Learn more about Seenit

Instagram

Instagram is an excellent platform for showcasing your company culture through photos and videos of employees, office events, and daily life at work. You can use Instagram stories to share short videos of employees talking about their role and what they enjoy about working for your company. This humanizes your brand and gives candidates an insight into your workplace and helps them determine whether it aligns with their values.

Instagram can be used to promote job openings through creative and visually appealing posts. You can create custom graphics or share photos of the office space to grab the attention of potential candidates. Hashtags on Instagram are a great way to increase the reach of your posts and connect with potential candidates. Use relevant hashtags such as #careers, #hiring, #jobopening, and #workculture to make your posts more discoverable. 

Engage with your audience by responding to comments and messages promptly. This can help to build a positive reputation for your employer brand and create a sense of community around your company.

Learn more about Instagram

SteamYard

StreamYard is a professional live streaming and recording studio for your browser. You can host webinars with your recruiters directly addressing your talent pool and answer their questions in real-time or interview your thought leaders within the business to give talent an inside look into how your company works.

The best part about StreamYard is that you can stream your broadcast to multiple social media platforms at the same time, including Facebook, YouTube, and LinkedIn.  You can also record any sessions and use that for future content, and brand the stream with your logo, fonts and colours to ensure brand consistency.

Learn more about SteamYard

Twitter

From sharing company news and updates to employee generated stories and paying to promote job posts you can use Twitter to engage with your talent audience constantly. Your team can also engage with your potential hires directly by responding to their tweets, retweeting their content, and sharing job openings.

Twitter can be used to showcase your company culture by sharing photos and videos of company events, employee testimonials, and your employee’s thought leadership content. Twitter is also useful for monitoring your brand reputation by keeping track of what people are saying about your company and responding to any negative comments or feedback.

Learn more about Twitter

Writer.com

Writer.com is an AI-powered platform that employer branding teams can use to create and optimize content related to their initiatives. The platform offers various features you can leverage to create high-quality content, which is optimizing for SEO while maintaining consistency in brand voice, tone and style.

With Writer.com, you can create content such as job postings, employer branding campaigns, and website content which can also be translated into multiple languages in the platform. Writer.com also has a free feature to detect AI content in your writing so you can double check your content before publishing.

Learn more about Writer

Tableau

Tableau can help you visualize and understand the data that supports your employer branding strategy including data related to your brand reputation through social mentions, employee engagement, and recruitment metrics like application rates and talent demographics.

The platform provides you with interactive and dynamic visualizations that enable you to identify patterns, trends, and insights quickly. Tableau can be used to create and automate reports related to employer branding efforts. You can customize dashboards to track KPIs and metrics related to brand perception, employee satisfaction, and recruitment outcomes.

Learn more about Tableau

Greenhouse

Greenhouse is an applicant tracking system (ATS) that allows you to customize your career site and application process with your company branding, messaging, and images, giving candidates a consistent experience and reinforcing your employer brand. 

Greenhouse supports your recruitment team to build relationships with candidates by tracking candidate interactions and communications, scheduling follow-up activities, and managing candidate feedback. Greenhouse provides robust reporting and analytics that can help you track and measure your company metrics, such as time-to-fill, cost-per-hire, and candidate conversion rates.

Learn more about Greenhouse

BambooHR

BambooHR is a powerful human resource management software that helps small and medium-sized businesses streamline and improve their hiring process. Designed to simplify complicated processes and time-consuming tasks, BambooHR empowers your HR pros, recruiters and EB team to focus on supporting your people and creating a great place to work.

BambooHR understands that people are the key to workplace excellence. By providing HR with knowledge and time to work with people, BambooHR helps you to build a strong culture, policies, and people practices that set your entire organization free to be better at what you do. BambooHR offers your employees the power to help themselves, which makes them feel more valued and capable as contributors.

Learn more about BambooHR

JobAdder

JobAdder is a cloud-based recruitment management system that offers a range of tools for employers to streamline their recruitment process. 

Beyond your standard ATS features JobAdder integrates with all your social media platforms including LinkedIn, Facebook and Twitter so you can post job alerts and employer branding content to nurture your talent pool directly.

Learn more about JobAdder

Cliquify

Cliquify is an employer branding platform that supports brands to create and share graphics and videos. You can use this software to show why your organisation is a great place to work, highlight your company cultures and values, create organic social media buzz through your employees and publish your content on LinkedIn, Twitter and Facebook.

Using Cliquify’s content templates you can create on-brand graphics with artificial intelligence assistance. It also allows you to measure your social performance, every time you post.

Learn more about Cliquify

Vimeo

Turn your employer branding ideas into video content by filming your employees and editing the footage on Vimeo. Whether you film your leadership team talking about your company’s vision and unique selling points, or ask your employees to talk about employee benefits, training opportunities, and career growth it can all be stored in one place.

By filming the videos yourself they will feel more natural, authentic and less polished than your standard corporate content, which can help build trust and credibility with potential candidates. Vimeo also has detailed analytics that allow you to track video engagement and view metrics such as views, play rate, and engagement rate.

Learn more about Vimeo

TalentLyft

TalentLyft is an applicant tracking system and recruitment marketing tool that your recruitment team can use to reduce the time they spend posting job ads, screening resumes and scheduling interviews. As you can post all job ads through the same portal you can support your recruitment team by creating job ad templates that contain employer brand messaging and employee-generated content.

You’ll be able to track the increase in applications from these improved job ads and you can use TalentLyft to create a branded career site that showcases your values, culture, and job openings.

Learn more about TalentLyft

Trint

The days of transcribing your captions and recordings manually are over! Trint is an AI-powered transcription and captioning platform that helps make your video and audio content accessible to all your talent including those who are deaf or hard of hearing. 

Beyond improving your DE&I having captions for all your employer branding content improves your SEO ranking by making it more discoverable and increasing the chances of it being shared. You can also quickly turn recordings of webinars or interviews with your employees into authentic and shareable content.

Learn more about Trint

Jobbio

Jobbio is a talent acquisition and employer branding platform where you can customize your employer brand profile as well as sponsoring employer branding articles, videos and testimonials to reach a wider audience. Jobbio allows your employer branding teams to engage with your talent community, build relationships with candidates, and stay top-of-mind with potential hires.

Your recruitment team can also post job ads and use the inbuilt ad checker to target the right candidates based on their skills, experience, and preferences.

Learn more about Jobbio

SmashFlyX

SmashFlyX is a talent marketing platform that provides your employer branding team with centralized content management, multi-channel campaign management across social media, your career site, job boards and email and analytics and reporting on your campaigns.

You can create better and more personalized programmatic ads to target your target talent based on their interests and preferences, by leveraging SmashFlyX’s data insights and analytics.

Learn more about SmashFlyX

Recruitee

Recruitee is a recruiting software that your recruitment team can use to reduce your time to hire, improve candidate experience, post job ads on multiple channels and track results. Within your employer branding team, you can support this positive candidate experience by updating the Recruitee custom careers page and providing content for your recruiters to send to talent throughout the hiring cycle.

Learn more about Recruitee

Wistia

Create and manage videos, host webinars, generate leads, and measure video performances as part of your employer branding strategy with Wistia. You can import your recruitment, culture, training and onboarding or internal videos and manage the approval and publishing process in one place.

Wistia also has in-built artificial intelligence or human-generated captions so you can ensure your videos are accessible for hearing-impaired candidates and employees and that they will rank in search engines. Unlike YouTube, Wistia is ad-free and you aren’t competing against other videos for your audience's attention so it works well for your one-to-one messaging.

Learn more about Wistia

AdRoll

AdRoll is an advertising platform that has similar benefits to Google Analytics. You can create highly targeted advertising campaigns based on your potential talent’s location, job title, and interests. You also have access to paying for retargeting campaigns to reengage with talent who have visited your career site or job posts and who are likely interested in applying for your roles. 

AdRoll has an Ad Creative tool built into the platform so you create high-quality, visually appealing ads that reflect your employer brand within their platform. You also get access to all the detailed analytics and reports on your content, website and social media presence.

Learn more about Adroll

Oracle HCM Cloud

Oracle HCM Cloud provides your employer branding, HR and talent acquisition teams with the tools to manage your candidate experience, from job postings to applicant tracking to onboarding. You can use these tools to your candidates have a positive experience which can improve your company's reputation and make it more attractive to potential employees.

Oracle HCM Cloud focuses on employee experience and includes features like distributing content through social networks, gamification for employee engagement, and recognition programs that can improve employee retention and loyalty.

Learn more about Oracle HCM Cloud

Avionté

Avionté is a staffing and recruiting software platform that you can use to streamline your recruitment and hiring processes. From tools to customize job postings to nurturing your candidates you can support your recruitment team with talent packs, employee generated content and brand messaging.

Once hired, your new employee can be onboarded through Avionté including paperwork, training, and orientation which you can add employer branding messaging to and you can support your HR team.

Learn more about Avionté

PeopleFluent

PeopleFluent is a cloud-based talent management solution that offers a range of features for recruitment, onboarding, performance management, learning and development. From applying for a job to performance management you can work closely with your Human Resources and Recruitment team to create a seamless experience for candidates and employees.

You can add in your employer branding content, tone of voice guidelines and resources at every stage of the process to ensure that everyone has a consistent and positive experience at your company.

Learn more about PeopleFluent

Semrush

Use Semrush to analyze the performance of your employer branding content, and social media presence and identify low-performing pages on your career site. You can use Semrush's Keyword Magic Tool to research relevant keywords and analyze their search volume, competition, and potential value to decide on topics for your employer branding content. 

SEMRUSH will also provide suggestions for optimizing your content for search engines and provide competitor analysis including their website traffic, backlinks, and top-ranking keywords.

Learn more about Semrush

Vercida

Vercida is a UK based diversity and inclusion job board and employer branding platform. It provides a space to showcase your commitment to DE&I and attract candidates from underrepresented groups by highlighting your employee resource groups, mentorship programs, and inclusive policies.

Vercida also hosts virtual and in-person events focused on diversity and inclusion which could help you attract diverse talent.

Learn more about Vercida

Workable

From built-in passive candidate sourcing to one-click job posting to 200+ sites, Workable is an ATS that specializes in helping you choose the best person for your company. You can support your recruitment team if they use Workable by customizing the native career page with up-to-date employee stories, statistics, perks and benefits. By keeping this fresh you are staying top of mind with potential candidates. 

Beyond the normal reports and analytics, Workable also includes data on the diversity of your candidates as well as the performance of your job posts and how efficient the recruitment process is.

Learn more about Workable

There are plenty of employer branding tools out there to help so don't settle doing everything manually! 

Hopefully you can take away some of these suggestions to make some quality of life improvements in your role.

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