The future of Employer Branding content is inevitably AI and the Martec is the leading name for the world's top brands. Improve your results. Meet your strategic objectives. Reduce your costs.
Strategy
Creation
Distribution
People
Reporting
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Talent brand awareness
Talent lifecycle conversion
Employee advocacy
Internal & external Talent nurturing
Just a few of many real examples from top global Employer Brands
Job Descriptions
generate optimized copy
+ 50% conversion
Careers website
conversion content
+85.5% increase
Recruiters
right content right time
- 30% drop off
Talent attraction
content marketing
+ 127% click through
Talent nurturing
people sharing
+ 137% pipeline increase
Employee advocacy
employee sharing
$1.7k EMV per advocate
Segment targeting
targeting specific talent
+ 175% hard-to-hire
Internal Comms
Showcases, newsletters
98% advocate retention
Diversity
internal advocate voices
+ women to exec team
Leaders blogs
AI written and video
97% approval rate
EVP Awareness Content Reciepe
Promote your EVP to target audiences
Retention
Plan a years worth of Employer Branding content at any scale; know who your best employees are for content creation and social sharing.
x10 your writing speed with AI generated expert questions and copy; generate Job Descriptions that motivate and convert more applicants; create videos with AI-prompts beyond ‘talking heads’.
Convert more traffic with widgets on career sites, website and job adverts; generate copy for employee sharing earned media value; arm your recruiters with the right content at the right time.
Use AI-powered scores to find the best employees for creating and sharing Employer Branding content to targeted segments; mass activate employees with Slack, QR codes and emails.
9.7 satisfaction rating across employees, customers and leadership
David Phillips
Recruitment Marketing Director at CGI UK
The Martec is one of the best finds of my career. It is intrinsic to our recruitment marketing strategy, and I would recommend it to anyone who will listen.
Rebecca Farmer
Global Employer Branding Manager at Vodafone
The Martec has enabled us to build brilliant content globally. People across Vodafone are now approaching us wanting to get involved! We love the platform.
Kata McLeod
Regional Employer Branding at Allianz
The Martec does all the thinking for you. It creates efficiencies that save us hours of time in content planning and development.
Irina Zavyalova
Employer Brand Marketing Manager at CGI Canada
The Martec has raised our profile in the market, elevated our Employer Brand, and enabled us to hire new talent by cutting through the competition with content.
Laura Boyd
Head of Talent at Mable
We needed help rectifying the fact we're not at the forefront of the talent markets we are targeting. The Martec is the beginning of our journey to enhance our brand.
Simone Strachan
Head of Talent at Sportsbet
The Martec has supported the early inception of our brand advocate program, has helped us attract talent in our key market, plus showcase our Values and EVP.
ROI and Tool Reports
Measure employer branding content effectiveness, and your end-to-end results
Customer success
A global team at hand to support and guide you every step of the way.
Quarterly reviews
Regular sprint sessions reviewing progress to employer branding targets.
Dawn Hollingworth
Global Head of Employer Branding and Talent Attraction
- Vodafone
Charlotte Marshall
Director, Global Employer Brand & Recruitment Marketing
- Intuitive
Robin Dagostino
Branding & Marketing Director
- Boston Consulting Group
Tish Teeluck
Employer Brand and Recruitment Marketing Leader
- PwC
Shaunda Zilich
Senior Director, Employer Brand and Talent Attraction
- Marriott International
Charlotte Anderson
Talent Brand Lead
- Canva
For the world’s leading employee storytellers
75 AI-powered languages
Trusted by the world’s top brands
Dedicated Customer Success
And 100+ other world class employer brands across 30 countries