5 Minute Fix: Conversations with stakeholders that help deliver videos with impact

5 Minute Fix: Conversations with stakeholders that help deliver videos with impact

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Creating impactful recruitment videos starts long before the camera starts rolling.

Becky Pulley, Global Employer Brand Lead at AstraZeneca, shares how stronger stakeholder conversations can lead to more impactful recruitment videos.

She explores why the best employer brand content starts with asking the right questions, helping teams move beyond surface-level messaging to uncover authentic stories about culture, people, and the real employee experience.

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