In uncertain times, how you communicate with and treat your employees is the heart of your employer brand.

Communication is key, especially in times of difficulty. Honest, open, and regular communication goes a long way to relieving the anxiety of uncertainty, both for those who are leaving and for those who remain.

Elle Green, VP of Partnerships at The Martec, and Robin Dagostino, Branding & Marketing Director at Boston Consulting Group (BCG), discuss how EB teams can support layoffs, restructures, and uncertainty as we move into 2023.