For Talent Acquisition & Recruiting: Why Use The Martec's AI-Powered Talent Marketing?

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What's in it for a Talent Acquisition or Recruiting Team? Will it really impact my bottom line? How much time will it take?

We hear you! This page specifically addresses why The Martec's AI-Powered Talent Marketing solves the 9 big priorities we hear time and time again in Talent Acquisition and Recruiting:

1) Needing Authentic Content
2) Surviving Budget Cuts
3) Increasing Your Talent Pools
4) Building Candidate Trust & Connection
5) Staying Relevant to Candidates
6) Creating Job Descriptions
7) Bring In The Right Fits
8) Reducing Time To Hire
9) Safe AI For Enterprise

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1) Authentic Content

AI (when used correctly) helps achieve things in 1/10th of the time it used to take to do things manually. This means the speed and time it takes to collect authentic content from employees is forever changed.

Are you tired of feeling like you’re fishing for the best candidates in a sea full of ‘meh’? It’s time to embrace employee advocacy, and employee-generated content (EGC).

Now, before you roll your eyes and think, “Oh great, another buzzword-filled strategy,” think about what you would do, and where you would go, to find out about potentially joining your next organization... How can you create content that you would want to see when considering your next role?

• Use our Employee Video Collection Solution: to quickly collect authentic content from the team who is looking to hire. Gather content from leadership as to why the open role is important and in no time you'll have a powerful library of authentic content to feed your recruiting team. Recruiters can use these videos to close open roles faster, engage on LinkedIn outreach, or spin up mini-sites the overcome an objection. Need more content? Just collect more!
• Use our Employee Written Collection Solution: the only one in the market to gather copy from your technical employees. Not everyone likes to be on video (even leaders we have discovered!) so creating powerful written testimonials can easily overcome employee objections you might be having. Authentic content is x24 times more engaged with than 'made up' content from a marketing/sales lens (Semrush). Candidates are also x3 more likely to believe it (Edelman's Trust Barometer). This is powerful stuff - and you can now gather it quickly and at scale because AI makes it easy for employees to contribute and does the hard work for you!
• Use our Recruiter Enablement Solution: to arm recruiters with this content 24/7. Built a global library of powerful stories. Know which content engages and converts candidates the best with trackable metrics. You can easily spin up mini-sites of content that powerfully address why a specific talent title should join. Or to showcase your culture or value like DE&I initiatives. Quickly gather content candidates care about for far more effective outreach and conversion.

2) Budgeting Cuts

Budget cuts, anyone? We hear you. A lot. The good news is that incorporating employee advocacy is a cost-effective way to boost your recruitment efforts. Yes, it’s an upfront cost, but it’s accountable and scalable.

When your employees are sharing their positive work experiences and unique perspectives, it reduces the need for expensive advertising campaigns. Which is epic for TA folk that often get asked to produce a miracle hire at the eleventh hour.

Easily build talent attraction campaigns via The Martec platform by engaging employees from awareness all the way through to conversion. Want to talk about the cool technology a candidate will be working on? Sure! Hear it straight from the horse's mouth.

Need to better communicate your perks and benefits? Don’t just tell candidates - show them from the people who make the most out of the perks!

• Use our Employee Advocacy Solution: to find your best employee advocates! The AI searches though all your employees and then ranks them based on their network, interests and title in relation to the target talent you're after! Identify who the right people to share your content are (because A people know A people right!) and then distribute your recruiting messages accordingly!

Segment by remote hires, regions, languages, and channels - go for gold without worrying about those pesky incremental costs eating away at your precious bottom line. Our solution is the best in market for personalizing messages to reach the exact level of segmentation you need to relate to and convert.

Use the data you already have to focus on what you need to address. For example, if your candidates don’t respond to recruiter outreach, build brand awareness about your organization with a day in the life and inside look into the team campaigns. If they don’t know about the cool stuff going on in the team - show them! (never tell them)

• Our Employee Video and Written tools allow you to collect 1,000's of employee responses. It can cost $100's of thousands for a big agency video that might not even attract the right hire. For a fraction of the price, using The Martec, you get authentic content that ALWAYS works. And best of all it's a steady stream - you can keep tapping back into that well for content that changes as your hiring needs change.

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3) Increase Your Talent Pools

Companies with strong employee advocacy programs experience a 50% higher reach in their talent attraction efforts (Faster Capital) because, whilst you've got a megaphone, your employees have a million little loudspeakers talking directly to the talent that you are trying to talk to! When they share their experiences, your reach multiplies exponentially. It’s like throwing a pebble into a pond and watching the ripples spread. Except these ripples are filled with potential rockstar hires that are more likely to stay. 

With The Martec, you can not only create engaging content, but use the supercharged advocacy tool to prompt your employees to share the content straight from the platform directly with their personal networks! Worth a matzah.

• Use our Employee Advocacy Solution: to empower your employees to share authentic content that's usually 24x more engaged with than marketing 'fake' content! Imagine what that does for your reach to talent. With AI-driven scale it means you have a chance at being THE standout employer of choice in your industry. According to Kredible - on average - an employee advocacy program involving just 1,000 active participants can generate $1,900,000 in advertising value. That's a big boost for your awareness into key talent pools. Budget you would never otherwise realistically get and it works wonders for opening doors to your recruiters.

4) Trust And Connection

In a world of fake news and skepticism, trust is the golden ticket. Edelman's Trust Barometer shows that employees are trusted more than CEOs (sorry, bosses!). When candidates see real employees vouching for your company, it builds credibility and trust. It’s like getting a stamp of approval from someone on the inside. So, why not let your team be the ultimate trust ambassadors? When they speak, candidates listen. For good and for bad, so honestly, why wouldn’t you have a stake in what they are saying.

Looking in the mirror, how much of the content and messaging you produce is made up / fake / not believable? How much do you think candidates who see the content really pay attention or believe it? Is your content helping you build real connections with talent?

That's why authentic content - now gathered x10 faster with tools like our employee video collection tool and employee copy collection tools is so, so powerful.

With The Martec you create content and advocacy that uniquely creates a connection. Our solution uniquely offers a 360 degree approach to winning the hearts and minds of target talent and removes the time-lift of that from your team so it's faster, cheaper and easier.
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5) Relevance: Make It Feels 1:1

Rather than gathering generic video and written content to appeal to the masses like other tools, The Martec uniquely allows segmentation of messaging like no other solution.

Our AI is a special-sauce here. We are firm believers that it is unacceptable in this day and age to approach talent generically. That's a one-way ticket to making 'average' hires and having top talent choose to work for a competitor instead.

Push an 'average' message, get an 'average' candidate.

Across ALL of The Martec's solutions you get to establish a personalized connection with talent in a 1:1 way that is actually 1:many. That is unique to the market and should be the only acceptable way forward for any serious enterprise (we humbly believe!).

So if you're considering other solutions ask them this:

• Can they gather employee content at scale, segmented down by geography, title type, interest, and initiative (e.g. DE&I)? Our Employee Content Segmentation AI allows this segmentation at scale, uniquely across both employee video and written content.

• Do they understand which employees are best placed to share content to actually reach the right talent in the first place? Our Employee Advocacy Segmentation AI looks through ALL your employees to identify the best-placed employees to create and share content as the first step. By first focusing on the right network, interest and talent title - you set yourself up to 'share from a peer' - and if you get the right content shared (see our content segmentation tools above) - how can you lose? That is content that deeply connects. That is content that no marketing budget can match. That's why our AI-Driven employee advocacy tool is so unique and powerful. No other solution provides this end-to-end segmented content creation to distribution mechanism.

• Do they have a single global database that allows your recruiting team to quickly find (with detailed search criteria and tagging) and share highly segmented content? The Martec - of course - does allow this and empowers content for recruiters. And more: recruiters can spin up 'content collection mini-sites' by quickly selecting or grouping content they want and launching a landing page for talent in minutes. This is a powerful tool to give recruiters flexibility to deeply appeal to a talent type, or overcome an objection in a way that is highly segmented and relevant to the candidate. Explore our recruiter enablement solution here.‍

• Do they allow content popups and embeds on your career pages and job listing that serve personalized content relevant to the copy of the page automatically? The Martec Platform does enable your content for career pages! Simply load your existing content library into the platform and watch it serve the right content at the right time to your page visitors. This is one of the ways we improve our client's talent conversion rates so significantly. Especially big employers with 100's or 1,000's of pages on their career site - and big existing content libraries. Explore our content conversion widgets here.

• Do they allow personalized job description copy to be generated that feels as if it were written by a peer, with 0 prior technical knowledge needed by yourself? The Martec uses AI-social listening to uncover top content trends for the job title you're targeting. Then weaves these trends, and other relatable language, into the job description copy. This enables powerful Job Descriptions to be created instantly that incorporate local geographical nuance or technical and specialized language. Again - segmentation and personalization that connects to talent converts. Explore our AI job description solution here.

6) Job Descriptions

Let’s be real – job descriptions can be as dry as a desert. They're also a pain to create over and over again without looking identical, especially at scale. Do they really connect 99% of the time? We think not.

Importantly - they are also often a candidate's 1st impression of your recruiters or brand. You've got to make that impression count.

The Martec has 2 great solutions to help you convert more candidates from your job descriptions:

1. Add Videos To Job Descriptions: our employee video collection tool allows you to quickly collect videos from the new hire's team and leadership. Our conversion widgets then let you embed authentic video stories on job listing pages. Doing this alone we have seen 35%+ conversion improvement with our clients.‍
2. Share Job Descriptions Via Peers: our employee advocacy solution writes suggested copy for the hiring team to share, removing friction for them to share the job description with their networks. This means you're tapping into your employee's networks for every role, at scale. This opens you up to passive talent who wouldn't typically see your open roles.
3. Generate Job Description Copy: your recruiting team is probably copy/pasting job copy from other roles they find on LinkedIn. That's coming at great risk to your brand if the wrong thing is copied or if candidates start to notice. Our AI Job Description generation solution can be given to an UNLIMITED number of your recruiters at no extra cost. Your recruiting team is empowered with instant Job Description copy (saving them enormous amounts of time they can put to hiring as you can see in the example below) that's aways segmented (like it's written by a peer), on-brand, reduces biased language, and removes brand risk from 'recruiters doing their own thing'!

We've found our clients love this approach of combining employee-generated content with job descriptions as it brings fun back into the equation. From creating 'a day in the life' story, to showing off 'behind-the-scenes' videos, employee-generated content showcases the vibrant, human side of your company.

It’s like adding a splash of color to a black-and-white picture. Who wouldn’t want to be a part of that? Get your people involved in telling the story of who you are. This will stick in the mind of potential talent more than you explaining your company story in a generic way.

7) Bring In The Right Fits

Employee-generated content attracts higher quality candidates. When potential hires see real stories from real employees, they get a better sense of your company culture and values. This means you’re more likely to attract candidates who are a perfect fit - like finding that perfectly ripe avocado at the grocery store – pure gold!

Much as we love a humorous analogy, in TA terms, it is gold. Warm pools of pure golden talent who know who you are, what you are like to work for and likely, already somewhat engaged with you either through content they have seen on their feeds or through people they know. 

And referred hires save companies $3,000 or more per hire in terms of productivity, retention, and overall costs. (Jobvite).

(P.S. If you don't know - Quality Street are the best chocolates)

By embedding deep personalization across your content creation (with employee videos, written content and job description copy) and distribution (with career site popups, recruiter enablement and social advocacy) The Martec goes beyond all other solutions to give you a unique connection with talent that feels 1:1 at a 1: many scale.

8) Time to Hire

Employee-generated content reduces time to hire - when potential candidates see authentic content about the company, they have a better understanding of what to expect, which leads to a quicker decision-making process and therefore a faster time to hire. This is not a myth! It serves as social proof, so it's time to start showcasing the positive experiences of current employees.

This peer influence is powerful in attracting potential candidates, who are more likely to trust and respond quickly to content shared by employees, thus speeding up the hiring process.

According to Glassdoor, organizations that invest in a strong candidate experience improve their quality of hires by 70%.

Collecting that personalized content via our EGC video and written tools - then helping your recruiters distribute it with content enablement - is a game changer for reducing time to hire.

9) Safe AI For Enterprise

Many companies are recognizing that AI is a game-changer for optimization. When used in the right way it can give you and your team an incredible advantage.

We believe AI is an enabler of your authentic employee stories (it does not replace them). For busy employees it is the only way to quickly contribute without impacting their important work.

But many in the talent space worry about introducing a new technology like AI to the business for legal reasons.

It's another top reason to use The Martec. With an enterprise AI like ours we were built from the beginning to be safety first. We have worked with many of the top enterprise organizations in the world - checking every compliance and legal box to make sure we do AI right for you. Get in touch with our team to talk more about how you can integrate our AI in a way that offers peace of mind.

You're going to have to do AI at some point. It is inevitable. But for an enterprise company, remove the doubt by going with us as an enterprise solution: get a demo here to talk more about AI safety.