We know you’re always on the lookout for innovative ways to keep your workforce engaged and reduce turnover. After all, happy employees mean a thriving company, right?

So, whilst we aren’t in the employee survey, rewards or learning arena, we are experts in employee advocacy and employee-generated content (EGC). Two proven strategies that can work wonders for boosting engagement and retention within your team and should be a core part of your HR playbook.

Building a Positive Culture

According to Gallup, companies with high employee engagement see a 41% reduction in absenteeism and a 17% increase in productivity. But, creating a positive company culture isn’t a one-person job. It’s a team effort, and what better way to involve everyone than by encouraging them to share their experiences?

When employees create and share content about their work life, it fosters a sense of community and belonging. They become active participants in shaping the company’s culture, which in turn makes them feel more connected and valued.

You can share the content wherever your people hang out as you can link directly to LinkedIn, Facebook, X, Teams or your Intranet. Create a community of people stories to share and celebrate.

Recognition and Empowerment

Who doesn’t love a little recognition? When employees share their successes and get acknowledged by their peers and leadership, it boosts their morale. Employee advocacy programs empower your team to be proud of their work and achievements. It’s like giving them a megaphone to shout out their wins and feel great about their contributions. Big wins, small celebrations they are all Moments that Matter in the talent lifecycle.

Peer-to-Peer Influence

Let’s be real: employees trust each other more than they trust corporate communications. When they see their peers sharing honest, authentic stories about their experiences, it builds trust and transparency.

This peer-to-peer influence is incredibly powerful in maintaining a positive work environment. Employees feel they can rely on each other, creating a supportive network that enhances overall engagement.

Talent Marketplace

Employee-generated content isn’t just about fun stories and success celebrations. It can also be a fantastic tool for boosting your L&D programs, or sharing stories above internal moves. Lateral, geographical, functions - people are often either too scared to put their hands up for a move or don’t even know where to go for internal opportunities!

LinkedIn’s Workplace Learning Report found that 94% of employees say they would stay at a company longer if it invested in their career development. Create a culture of safety to ask for development and career opportunities by showcasing the potential!

Enhancing Internal Communication

Effective internal communication is the backbone of engagement. EGC can play a significant role here. By encouraging employees to share updates, feedback, and ideas, you’re ensuring that communication flows freely throughout the organization.

This keeps everyone informed, involved, and aligned with the company’s goals and values. Plus, it breaks down silos and fosters a more collaborative work environment.

Measuring Impact and Progress

One of the great things about employee advocacy programs is that they’re measurable. You can track engagement metrics, content performance, and overall participation.

These insights can help you understand what resonates with your team and what areas need improvement. It’s like having a built-in feedback loop that informs your HR strategies and helps you make data-driven decisions to boost engagement and retention.

By incorporating employee advocacy and EGC into your engagement and retention strategies, your employees will feel more connected, recognized, and empowered, leading to higher engagement and lower turnover.

Encourage your team to share their stories, celebrate their achievements, and contribute to the company’s success. After all, a happy and engaged workforce is the key to long-term success. A bit like a marriage.