An employer branding leader creating content with The Martec

Employer Branding Case studies: meeting enterprise goals with AI-powered content

175% more tech and sales applications for Infogrid

Infogrid needed to quickly drive many more applications to open roles in technology and sales. They turned to the The Martec's AI-powered content platform to lend them a hand.

175% more tech and sales applications for Infogrid

137% increase in LinkedIn follower pipeline for Ritchie Brother's

Ritchie Brothers increased their LinkedIn presence and followers via The Martec platform with consistent, always-on social campaigns for hard-to-hire and key diversity areas. Campaigns were created with the Content Planner and scaled with AI-powered content marketing across the company, as part of their Brand Ambassador program.

137% increase in LinkedIn follower pipeline for Ritchie Brother's

127% more click-through to careers pages for Siemens

Siemens needed attract and retain across a couple of high priority talent segments. To meet their goal, Siemens prioritised employee adoption of their Brand Ambassador program by taking a top-down approach to onboarding Ambassadors. Starting with the key executive team, they used The Martec to create stories highlighting their EVPs and culture to attract relevant talent. Then they wrapped the content around key calendar days for maximum engagement.

127% more click-through to careers pages for Siemens

x12 increase in tech, R&D and data science talent pool for CSL

For hard-to-find niche tech roles CSL has to compete with many well-known tech brands. Building an engaged talent pool is a critical part of this process. To stand out, CSL engaged their employees to create on-demand videos and written content tailored to their talent audience. Using The Martec they are able to bring different employees across the world together to collaborate on high-impact content and distribute the output to all their talent touchpoints.

x12 increase in tech, R&D and data science talent pool for CSL

Proven end-to-end funnel enterprise results at scale

The Martec improved the end-to-end talent journey for CSL and Siemens. From content strategy to creation, distribution and reporting.

Proven end-to-end funnel enterprise results at scale

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