Case studies on enterprise-level Employer Branding outcomes

Telstra was undergoing their biggest strategy transformation ever. They were changing into a wider ‘technology business’ from a ‘telco business’. Critical business targets had to be met to ensure success...

Infogrid needed to quickly drive many more applications to open roles in technology and sales. They turned to the The Martec's AI-powered content platform to lend them a hand.

The Adobe employer brand has a prominent reputation as an employer of choice; however, it also has a misperception issues as single tool (PDF), which is not representative of the depth and breadth of their solution...

Ritchie Brothers increased their LinkedIn presence and followers via The Martec platform with consistent, always-on social campaigns for hard-to-hire and key diversity areas. Campaigns were created with the Content Planner and scaled with AI-powered content marketing across the company, as part of their Brand Ambassador program.

Siemens wanted to drive a cultural transformation to encourage their people to talk about their business. Despite their record of rolling out world-changing projects and technology, the market wasn’t aware of this work as much as they should have been...

Siemens needed attract and retain across a couple of high priority talent segments. To meet their goal, Siemens prioritised employee adoption of their Brand Ambassador program by taking a top-down approach to onboarding Ambassadors. Starting with the key executive team, they used The Martec to create stories highlighting their EVPs and culture to attract relevant talent. Then they wrapped the content around key calendar days for maximum engagement.

CSL is the dominant market leader in the pharmaceutical industry in Australia; however globally they are a challenger brand...

For hard-to-find niche tech roles CSL has to compete with many well-known tech brands. Building an engaged talent pool is a critical part of this process. To stand out, CSL engages their employees to create on-demand videos and written content tailored to their talent audience. Using The Martec they are able to bring different employees across the world together to collaborate on high-impact content and distribute the output to all their talent touchpoints.

Vodafone UK is well-known as a telco organization. However, they were not top of mind for key technology roles (such as cyber security) when it came to their employer brand...

The Martec improved the end-to-end talent journey for CSL and Siemens. From content strategy to creation, distribution and reporting.