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We have been using The Martec’s content marketing platform to help us attract talent in our key market, bringing to life employee stories and experiences through the creation of employee generated content. This has been distributed across various channels including internal forums and external social media platforms.
Along with giving our employees a collaborative platform to share their unique stories, the platform has also allowed us to showcase Sportsbet’s Values and our EVP to potential talent. It has enabled us to produce multiple authentic content assets efficiently and easily through the platform and develop our employer brand.
The platform has supported the early inception of our brand advocate program, by giving our employees a voice. To hear their amazing stories has been incredibly insightful and rewarding!
Our people told us they wouldn’t know where to start with writing their own article. The Martec platform has made this really simple for our employees to do – so much so that people across Vodafone are now approaching us wanting to get involved!
From suggesting relevant topic ideas to creating authentic articles, the platform has enabled us to build brilliant content globally. The Content Intelligence recommends topics for us which is invaluable when looking at what we should be talking about and we have a simple, user-friendly platform for stakeholders to get involved.
We love the platform!
We needed help rectifying the fact that the Mable brand isn't at the forefront of the talent markets we are targeting.
The Martec content marketing platform Content and People Intelligence enables us to create and share our unique employee stories - which is the beginning of our journey to enhancing our brand!
Our people love seeing their stories in the market and there are now many firsts for us, first engineers blogs, first design blogs as well as fresh and relevant content for our new careers site!
The Martec content marketing platform is one of the best finds of my career. For years I have struggled to find a way to produce content, at volume and at pace and without the need for extensive manual intervention…luckily The Martec has cracked it for us! No one likes to stare at a blank page, not knowing what to write (unless writing is their passion of course) and for many, they just don’t have the time to construct and produce blogs and articles that will “pack a punch”.
By leveraging The Martec’s Content Intelligence we can produce pieces with depth and meaning, that are mindful, and relevant in the market and so are guaranteed to land well. With truly dedicated content support and a proven concept that works, I can confidently say that The Martec platform is intrinsic to our ongoing recruitment marketing strategy, and I would recommend it to anyone who will listen.
Using The Martec platform enabled us to raise CGI’s profile in the market, elevate CGI’s Employer Brand and hire new talent by cutting through the competition with unique and authentic content from our employees.
It has been a fabulous way to enable our employees to participate in brand content creation and at the same time invest in their own personal brands! We have been able to unlock and amplify our employees’ expert voices and grow their networks, which last but not least, has inspired other colleagues with an option to shine online too!
In short, we love The Martec because it helps us craft authentic and relevant content to support our people strategy here in Canada, from a standalone article to a robust and complex content plan to support a national networking event.
The Martec does all the thinking for you - from determining what topics to what questions to ask. It creates efficiencies and saves us hours of time in content planning and development.
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Your employees are in good company
The Martec Platform is used by employees in over 30 different countries
Senior Manager, Credit Risk
This is a milestone moment – my first ghost-written article! Thank you!
Chief People & Culture Officer
Loving this program and the amount of great content getting amaysim’s name out there. I couldn’t have written it better myself.
Senior Marketing Manager
Thank you for the help and support in writing and publishing my article!
Software Engineering Manager
I absolutely enjoy writing these articles and having my thoughts shared with those that want to read them. I hope that I have more opportunities like this in the future!
Senior Manager
I think it is a great program of high value for individual employees like myself. Helping us to voice our stories in digital marketing platforms will raise the social awareness of ASML and the semiconductor industry in general.
City Use Case Innovator
This is a great opportunity to express my experience to people. I hope this helps people who are looking to start their career or planning their career.
Global Employment Brand Leader
YAY!!!!!!!!!!!!!!!!!!!!!!!! Really appreciate the help and support. You’re amazing!
Regional Data Analytics and Consulting Lead
My content plan looks awesome, can't wait to get started on writing these articles with you.
Head of Technical Development
Thanks for including me! I've submitted my first answers and can't wait to share the final piece.
Solutions Consultant
Thanks for sending my completed article, it's great! My feedback is a 10 as it covers everything I wanted to say in a well structured way.
Principal Data Consultant
This reads very well. I am very happy with the overall process and how my voice is represented and hence I would rate this as 10.
Senior Cyber Security Analyst
I am super excited about this opportunity. Thank you again! The article was a 10/10 - I liked it very much and I can't wait to publish my first ever article on Linkedin.
Senior Manager, Digital Strategy
Really appreciate the help with pushing my article through – I'm happy with the final result.
Local Channel Execution Manager WA
I'm 100% happy with this article, really appreciate being able to speak to you about my questions. Thanks again for the opportunity on this!
Engineering Manager, Asset Management
I really enjoyed pulling this information together and feel it was worthwhile for myself as it will help me articulate the ‘why’ and ‘how’ of this important topic. It’s a great initiative that has benefits in many ways.
Acting Discovery Manager
The original article is better than anything I could put together myself. I love it because it strung together a coherent piece from my disjointed thoughts. The article captured my intention perfectly and the spirit I wanted for the piece!
Finance Broker
Thanks for my new article. Wow your team were quick with this! The language in this speaks to me and can be easily understood - my clients will love it!
CEO
The process was simple and easy, and apologies for the long answers, but I was on a roll!
Vice President
Sign me up!!!!! Extending our brand to recruitment is so important for our ongoing success. I want to make sure potential team mates know about the great work we are doing and the positive impact it is having on the community in general.
Customer Service Delivery Manager
10/10 for my article as it accurately reflects all my thoughts I was able to jot down.
Partner Account Executive
My finished article looks great! Thanks again for jumping on the phone with me to work through those last questions – really appreciate it.
Amaysim
I think this is brilliant! All the key points have come through clearly and the article reads cohesively, great work!
Associate SCADA Engineer
Thanks for creating that wonderful article. I genuinely feel like I wrote it. Great job! It is almost everything that I have felt about CGI after being with the company.
Customer Support Manager
I am really enjoying being able to share my thoughts and ideas and insights, I feel more valued as an employee being able to do this.
Client Admin Team Leader
I feel privileged to be part of this program – it’s so important to see how people work and share that with a wider audience. The value added to me personally is immense and it truly is an honour.
Talent Acquisition Specialist, People and Culture
Both the topics you sent to me are quite relevant and exciting to me. Amid the current situation, I feel it will help with our branding and attracting talent.
Content Marketing Specialist
I think the article thoughtfully captures the cultural shifts at our workplace, as well as the company ethos. Great work!
Employment Consultant
The article is a 10, I feel the article is informative and covers all the points I was trying to convey. Thank you!
Lead - Strategy & Architecture
I am pleased to give 10/10 on the stellar job for my article, I feel all my inputs have been covered nicely.
Head of Digital Product & Programme Management
Really happy with this and can't wait to publish!
Capability Manager – Organisation Capability
The blog looks really good (10 out of 10) and thanks for holding my hand through the process. I would love to do some more!
Account Manager
A key point I liked was the part about my current journey with Validity because it not only reflect my journey but also how the company does take care of its employees.
Business Specialist - Business Operations and Engagement
I’ve wanted to write a piece on diversity and inclusion for a while but I’ve been hesitant without having proper guidance/support. I’m super happy with the post, it flows smoothly and covers the key points I wanted to talk about. I’m sure it’ll also be great for Telstra’s brand as well.
Finance Broker
This is so nifty, having The Martec around. They're like my social media manager!
Senior Business Intelligence Consultant
I've just read my article and it is great! I rate it a 10 as it covers all my key points and feels like my voice.
Team Manager
I couldn't have said this better myself. I give my article a 10 and I can't wait to publish it!
Sr. Project Manager
I believe that the program is a good platform to share your own views on how your role as an individual contributor impacts clients and the organisation as whole. Plainly put, it’s nice to have a voice.
Events Marketing and Facilities Coordinator
Thanks for all your help! It looks great and I'm keen to start brainstorming our next article idea.
Business Operations Analyst
I’m very happy with how it was written and it absolutely matches my key points!
Asset Management Manager
Thanks for this, the article looks great! It puts forward a great case to attract female talent to Origin.
Project Manager
I’m passionate about project management and team management, and this program gives me the opportunity to share my knowledge and talk about the outstanding work that we do at Objective.
Account Manager
My article was great, all the points I had initially stated were included in this article and were only expanded on which I appreciated.
Specialist Recruiter
Amazing! This article will be such a great branding opportunity.
Software Engineer
Almost every point is from my answer, and it articulated my voice.This program provides me opportunity to showcase the workplace I’m working in, which is satisfying. Through answering questions, I also get the chance to review my experience in my company, and it reminds me of the initial motivation of joining the company, which is quite inspiring.
General Manager
I have done it!! Breathing deeply as I press the button to publish my first online article!
Senior Manager
The program has been a great way for me to share my stories and contribute to Telstra’s online presence. Diversity and inclusion is a topic I’ve wanted to write about, but haven’t – I often get lost in my thoughts as there’s so much I could talk about on this subject. However, seeing the great work delivered by the team with my previous articles made me comfortable and confident in answering the questions on this topic. And once again, The Martec team have captured my own thoughts better than I ever possibly could have.
Solutions Architect
This is my very first post on LinkedIn :) So exciting! Thank you again for the opportunity and all your help – looking forward to the next one!
Senior Manager, Credit Risk
This is a milestone moment – my first ghost-written article! Thank you!
Chief People & Culture Officer
Loving this program and the amount of great content getting amaysim’s name out there. I couldn’t have written it better myself.
Senior Marketing Manager
Thank you for the help and support in writing and publishing my article!
Software Engineering Manager
I absolutely enjoy writing these articles and having my thoughts shared with those that want to read them. I hope that I have more opportunities like this in the future!
Senior Manager
I think it is a great program of high value for individual employees like myself. Helping us to voice our stories in digital marketing platforms will raise the social awareness of ASML and the semiconductor industry in general.
City Use Case Innovator
This is a great opportunity to express my experience to people. I hope this helps people who are looking to start their career or planning their career.
Global Employment Brand Leader
YAY!!!!!!!!!!!!!!!!!!!!!!!! Really appreciate the help and support. You’re amazing!
Regional Data Analytics and Consulting Lead
My content plan looks awesome, can't wait to get started on writing these articles with you.
Head of Technical Development
Thanks for including me! I've submitted my first answers and can't wait to share the final piece.
Solutions Consultant
Thanks for sending my completed article, it's great! My feedback is a 10 as it covers everything I wanted to say in a well structured way.
Principal Data Consultant
This reads very well. I am very happy with the overall process and how my voice is represented and hence I would rate this as 10.
Senior Cyber Security Analyst
I am super excited about this opportunity. Thank you again! The article was a 10/10 - I liked it very much and I can't wait to publish my first ever article on Linkedin.
Senior Manager, Digital Strategy
Really appreciate the help with pushing my article through – I'm happy with the final result.
Local Channel Execution Manager WA
I'm 100% happy with this article, really appreciate being able to speak to you about my questions. Thanks again for the opportunity on this!
Engineering Manager, Asset Management
I really enjoyed pulling this information together and feel it was worthwhile for myself as it will help me articulate the ‘why’ and ‘how’ of this important topic. It’s a great initiative that has benefits in many ways.
Acting Discovery Manager
The original article is better than anything I could put together myself. I love it because it strung together a coherent piece from my disjointed thoughts. The article captured my intention perfectly and the spirit I wanted for the piece!
Finance Broker
Thanks for my new article. Wow your team were quick with this! The language in this speaks to me and can be easily understood - my clients will love it!
CEO
The process was simple and easy, and apologies for the long answers, but I was on a roll!
Vice President
Sign me up!!!!! Extending our brand to recruitment is so important for our ongoing success. I want to make sure potential team mates know about the great work we are doing and the positive impact it is having on the community in general.
Customer Service Delivery Manager
10/10 for my article as it accurately reflects all my thoughts I was able to jot down.
Partner Account Executive
My finished article looks great! Thanks again for jumping on the phone with me to work through those last questions – really appreciate it.
Amaysim
I think this is brilliant! All the key points have come through clearly and the article reads cohesively, great work!
Associate SCADA Engineer
Thanks for creating that wonderful article. I genuinely feel like I wrote it. Great job! It is almost everything that I have felt about CGI after being with the company.
Customer Support Manager
I am really enjoying being able to share my thoughts and ideas and insights, I feel more valued as an employee being able to do this.
Client Admin Team Leader
I feel privileged to be part of this program – it’s so important to see how people work and share that with a wider audience. The value added to me personally is immense and it truly is an honour.
Talent Acquisition Specialist, People and Culture
Both the topics you sent to me are quite relevant and exciting to me. Amid the current situation, I feel it will help with our branding and attracting talent.
Content Marketing Specialist
I think the article thoughtfully captures the cultural shifts at our workplace, as well as the company ethos. Great work!
Employment Consultant
The article is a 10, I feel the article is informative and covers all the points I was trying to convey. Thank you!
Lead - Strategy & Architecture
I am pleased to give 10/10 on the stellar job for my article, I feel all my inputs have been covered nicely.
Head of Digital Product & Programme Management
Really happy with this and can't wait to publish!
Capability Manager – Organisation Capability
The blog looks really good (10 out of 10) and thanks for holding my hand through the process. I would love to do some more!
Account Manager
A key point I liked was the part about my current journey with Validity because it not only reflect my journey but also how the company does take care of its employees.
Business Specialist - Business Operations and Engagement
I’ve wanted to write a piece on diversity and inclusion for a while but I’ve been hesitant without having proper guidance/support. I’m super happy with the post, it flows smoothly and covers the key points I wanted to talk about. I’m sure it’ll also be great for Telstra’s brand as well.
Finance Broker
This is so nifty, having The Martec around. They're like my social media manager!
Senior Business Intelligence Consultant
I've just read my article and it is great! I rate it a 10 as it covers all my key points and feels like my voice.
Team Manager
I couldn't have said this better myself. I give my article a 10 and I can't wait to publish it!
Sr. Project Manager
I believe that the program is a good platform to share your own views on how your role as an individual contributor impacts clients and the organisation as whole. Plainly put, it’s nice to have a voice.
Events Marketing and Facilities Coordinator
Thanks for all your help! It looks great and I'm keen to start brainstorming our next article idea.
Business Operations Analyst
I’m very happy with how it was written and it absolutely matches my key points!
Asset Management Manager
Thanks for this, the article looks great! It puts forward a great case to attract female talent to Origin.
Project Manager
I’m passionate about project management and team management, and this program gives me the opportunity to share my knowledge and talk about the outstanding work that we do at Objective.
Account Manager
My article was great, all the points I had initially stated were included in this article and were only expanded on which I appreciated.
Specialist Recruiter
Amazing! This article will be such a great branding opportunity.
Software Engineer
Almost every point is from my answer, and it articulated my voice.This program provides me opportunity to showcase the workplace I’m working in, which is satisfying. Through answering questions, I also get the chance to review my experience in my company, and it reminds me of the initial motivation of joining the company, which is quite inspiring.
General Manager
I have done it!! Breathing deeply as I press the button to publish my first online article!
Senior Manager
The program has been a great way for me to share my stories and contribute to Telstra’s online presence. Diversity and inclusion is a topic I’ve wanted to write about, but haven’t – I often get lost in my thoughts as there’s so much I could talk about on this subject. However, seeing the great work delivered by the team with my previous articles made me comfortable and confident in answering the questions on this topic. And once again, The Martec team have captured my own thoughts better than I ever possibly could have.
Solutions Architect
This is my very first post on LinkedIn :) So exciting! Thank you again for the opportunity and all your help – looking forward to the next one!
Senior Manager, Credit Risk
This is a milestone moment – my first ghost-written article! Thank you!
Chief People & Culture Officer
Loving this program and the amount of great content getting amaysim’s name out there. I couldn’t have written it better myself.
Senior Marketing Manager
Thank you for the help and support in writing and publishing my article!
Software Engineering Manager
I absolutely enjoy writing these articles and having my thoughts shared with those that want to read them. I hope that I have more opportunities like this in the future!
Senior Manager
I think it is a great program of high value for individual employees like myself. Helping us to voice our stories in digital marketing platforms will raise the social awareness of ASML and the semiconductor industry in general.
City Use Case Innovator
This is a great opportunity to express my experience to people. I hope this helps people who are looking to start their career or planning their career.
Global Employment Brand Leader
YAY!!!!!!!!!!!!!!!!!!!!!!!! Really appreciate the help and support. You’re amazing!
Regional Data Analytics and Consulting Lead
My content plan looks awesome, can't wait to get started on writing these articles with you.
Head of Technical Development
Thanks for including me! I've submitted my first answers and can't wait to share the final piece.
Solutions Consultant
Thanks for sending my completed article, it's great! My feedback is a 10 as it covers everything I wanted to say in a well structured way.
Principal Data Consultant
This reads very well. I am very happy with the overall process and how my voice is represented and hence I would rate this as 10.
Senior Cyber Security Analyst
I am super excited about this opportunity. Thank you again! The article was a 10/10 - I liked it very much and I can't wait to publish my first ever article on Linkedin.
Senior Manager, Digital Strategy
Really appreciate the help with pushing my article through – I'm happy with the final result.
Local Channel Execution Manager WA
I'm 100% happy with this article, really appreciate being able to speak to you about my questions. Thanks again for the opportunity on this!
Engineering Manager, Asset Management
I really enjoyed pulling this information together and feel it was worthwhile for myself as it will help me articulate the ‘why’ and ‘how’ of this important topic. It’s a great initiative that has benefits in many ways.
Acting Discovery Manager
The original article is better than anything I could put together myself. I love it because it strung together a coherent piece from my disjointed thoughts. The article captured my intention perfectly and the spirit I wanted for the piece!
Finance Broker
Thanks for my new article. Wow your team were quick with this! The language in this speaks to me and can be easily understood - my clients will love it!
CEO
The process was simple and easy, and apologies for the long answers, but I was on a roll!
Vice President
Sign me up!!!!! Extending our brand to recruitment is so important for our ongoing success. I want to make sure potential team mates know about the great work we are doing and the positive impact it is having on the community in general.
Customer Service Delivery Manager
10/10 for my article as it accurately reflects all my thoughts I was able to jot down.
Partner Account Executive
My finished article looks great! Thanks again for jumping on the phone with me to work through those last questions – really appreciate it.
Amaysim
I think this is brilliant! All the key points have come through clearly and the article reads cohesively, great work!
Associate SCADA Engineer
Thanks for creating that wonderful article. I genuinely feel like I wrote it. Great job! It is almost everything that I have felt about CGI after being with the company.
Customer Support Manager
I am really enjoying being able to share my thoughts and ideas and insights, I feel more valued as an employee being able to do this.
Client Admin Team Leader
I feel privileged to be part of this program – it’s so important to see how people work and share that with a wider audience. The value added to me personally is immense and it truly is an honour.
Talent Acquisition Specialist, People and Culture
Both the topics you sent to me are quite relevant and exciting to me. Amid the current situation, I feel it will help with our branding and attracting talent.
Content Marketing Specialist
I think the article thoughtfully captures the cultural shifts at our workplace, as well as the company ethos. Great work!
Employment Consultant
The article is a 10, I feel the article is informative and covers all the points I was trying to convey. Thank you!
Lead - Strategy & Architecture
I am pleased to give 10/10 on the stellar job for my article, I feel all my inputs have been covered nicely.
Head of Digital Product & Programme Management
Really happy with this and can't wait to publish!
Capability Manager – Organisation Capability
The blog looks really good (10 out of 10) and thanks for holding my hand through the process. I would love to do some more!
Account Manager
A key point I liked was the part about my current journey with Validity because it not only reflect my journey but also how the company does take care of its employees.
Business Specialist - Business Operations and Engagement
I’ve wanted to write a piece on diversity and inclusion for a while but I’ve been hesitant without having proper guidance/support. I’m super happy with the post, it flows smoothly and covers the key points I wanted to talk about. I’m sure it’ll also be great for Telstra’s brand as well.
Finance Broker
This is so nifty, having The Martec around. They're like my social media manager!
Senior Business Intelligence Consultant
I've just read my article and it is great! I rate it a 10 as it covers all my key points and feels like my voice.
Team Manager
I couldn't have said this better myself. I give my article a 10 and I can't wait to publish it!
Sr. Project Manager
I believe that the program is a good platform to share your own views on how your role as an individual contributor impacts clients and the organisation as whole. Plainly put, it’s nice to have a voice.
Events Marketing and Facilities Coordinator
Thanks for all your help! It looks great and I'm keen to start brainstorming our next article idea.
Business Operations Analyst
I’m very happy with how it was written and it absolutely matches my key points!
Asset Management Manager
Thanks for this, the article looks great! It puts forward a great case to attract female talent to Origin.
Project Manager
I’m passionate about project management and team management, and this program gives me the opportunity to share my knowledge and talk about the outstanding work that we do at Objective.
Account Manager
My article was great, all the points I had initially stated were included in this article and were only expanded on which I appreciated.
Specialist Recruiter
Amazing! This article will be such a great branding opportunity.
Software Engineer
Almost every point is from my answer, and it articulated my voice.This program provides me opportunity to showcase the workplace I’m working in, which is satisfying. Through answering questions, I also get the chance to review my experience in my company, and it reminds me of the initial motivation of joining the company, which is quite inspiring.
General Manager
I have done it!! Breathing deeply as I press the button to publish my first online article!
Senior Manager
The program has been a great way for me to share my stories and contribute to Telstra’s online presence. Diversity and inclusion is a topic I’ve wanted to write about, but haven’t – I often get lost in my thoughts as there’s so much I could talk about on this subject. However, seeing the great work delivered by the team with my previous articles made me comfortable and confident in answering the questions on this topic. And once again, The Martec team have captured my own thoughts better than I ever possibly could have.
Solutions Architect
This is my very first post on LinkedIn :) So exciting! Thank you again for the opportunity and all your help – looking forward to the next one!
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