Launched a Global Brand Ambassador Program


As part of Telstra’s strategic transition from traditional telecommunications supplier to tech-led market leader, the company engaged The Martec to support with launching a global brand ambassador program.

Telstra had identified a new set of critical tech talent segments in line with its restructuring process. The employer branding team wanted to understand these workforce groups in a statistically meaningful way and leverage targeted content to improve their visibility in key segments.  

The Martec Solution


Telstra’s partnership with The Martec has been integral in launching the company’s global brand ambassador program and positioning the company as an employer of choice in key talent segments. This is underpinned by five key solutions:

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