What It Is:
A UN day promoting equality and combating discrimination based on race, gender, age, sexual orientation, or other status.
Relevance to Talent Teams:
Reinforces your company's commitment to diversity, equity, and inclusion (DEI) and promotes a fair and respectful workplace.
Content & Advocacy Ideas:
- "Inclusion in Action" Series: Create videos featuring diverse employees sharing how they feel supported and included at your company.
- Leadership Commitment Messages: Have executive leaders share their personal commitment to fostering a fair and respectful workplace and discuss specific DEI initiatives.
- Inclusive Benefits Showcase: Highlight your company's benefits and policies supporting diversity and inclusion, such as training programs or employee resource groups.
- ERG Spotlight: Highlight the activities and impact of your company's Employee Resource Groups, showcasing how they promote inclusivity and support diverse employees.
- "Diversity in Innovation" Showcase: Share stories from diverse employees highlighting the projects they are working on and how their unique perspectives drive innovation.
- "Culture of Respect" Blog Posts: Invite employees to write about how they experience and contribute to a culture of respect and inclusivity in the workplace.
- Diverse Leadership Profiles: Profile diverse leaders through career stories, thought leadership, and technical insights, showcasing their contributions to the company.
- Initiatives: Share your company's benefits and policies to support diversity and inclusion.
- "Breaking Barriers" Series: Featuring employees discussing their experiences overcoming discrimination and promoting inclusivity.
- Social Media Campaign: Use company social media channels to support Zero Discrimination Day, sharing messages of solidarity and inclusivity.
- "Inclusive Workplace Tour": Offer a virtual tour of your office highlighting features designed to create a more inclusive environment for all employees.
- Technical Insights: Throughout the month, choose to share stories from diverse employees to highlight the projects they are working on.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract talent who value equity and respect.
- Reduce Cost Per Acquisition: Leverage EGC to reach DEI-minded candidates organically.
- Accelerate Time to Hire: Authentically build trust by addressing concerns about discrimination with transparent content.
- Overcome Candidate Objections: Show a demonstrated commitment to anti-discrimination through authentic stories.
- Expand Passive Candidate Pools: Broaden reach through employees sharing the pledge and awareness content within their networks.
Champion equality with genuine employee voices. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
