What It Is:
A global celebration of the art of oral storytelling, promoting the sharing of stories and oral traditions.
Relevance to Talent Teams:
Showcases your company's culture of open communication and values employees' unique experiences and perspectives.
Content & Advocacy Ideas:
- Leadership Stories: Have executive leaders share their personal development stories and advice to encourage others to share stories for World Storytelling Day authentically.
- "Our Story Matters" Campaign: Encourage diverse employees to share personal anecdotes about the challenges they’ve overcome in their careers, using a specific hashtag for aggregation and recognition.
- “Career Path” Stories: Create videos profiling employees, highlighting their career journeys and how they feel included and supported at your company.
- "Authenticity at Work" Series: Featuring diverse employees discussing the importance of authenticity in the workplace and how it enhances job satisfaction.
- "A Day in the Life" Photo Story: Employees create visual narratives of their workday.
- Technical Insights Blog Posts: Employees can share their experiences and stories around technical projects, knowledge, or innovation to give an insight into your company.
- Innovation Challenge Campaign: Promote internal challenges that foster creativity and problem-solving, encouraging employees to share their experiences and outcomes.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value open communication and diverse perspectives.
- Reduce Cost Per Acquisition: Leverage engaging stories for organic reach to potential candidates.
- Accelerate Time to Hire: Use authentic employee narratives to build trust and connection quickly.
- Overcome Candidate Objections: Address concerns through relatable employee stories.
- Expand Passive Candidate Pools: Engage professionals through compelling narratives about work life.
Transform employee experiences into powerful narratives. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.The Martec's Authentic Intelligence Engine crafts compelling storytelling campaigns. Request a demo.
