What It Is:
A global awareness day to celebrate the lives and abilities of people with Down syndrome.
Relevance to Talent Teams:
Showcases your company's commitment to inclusivity and support for employees with disabilities.
Content & Advocacy Ideas:
- "Day in the Life" Series: Create videos featuring employees with Down syndrome sharing their daily work experiences, highlighting how they contribute to the company and feel supported.
- Success Story Blog Posts: Share stories of employees with Down syndrome who have achieved significant milestones or contributed to key projects, emphasizing their skills and strengths.
- Leadership Commitment Messages: Have executive leaders share their commitment to fostering an inclusive environment for employees with Down syndrome, discussing specific initiatives and policies.
- Inclusive Workplace Tour: Offer a virtual tour of your office highlighting features designed to create a more inclusive environment for employees with disabilities.
- "My Job, My Pride" Campaign: Encourage employees with Down syndrome to share what they enjoy about their jobs and how they feel valued by the company.
- Employee Resource Group (ERG) Spotlight: Highlight the activities and impact of your company's Disability ERG, showcasing how it supports employees with Down syndrome and promotes awareness.
- Thought Leadership Article: Publish an article by a leader discussing the importance of inclusion for employees with Down syndrome and how it benefits the organization.
- "Breaking Barriers" Series: Featuring employees with Down syndrome discussing their experiences and insights on creating an inclusive work environment.
- "Inclusive Innovation" Showcase: Highlight projects where diverse teams, including employees with Down syndrome, have driven innovation and improved products or services.
- Social Media Campaign: Use company social media channels to support World Down Syndrome Day, sharing messages of solidarity and inclusivity.
- "My Strengths Are" Social Media Challenge: Encourage employees with Down syndrome to share their unique strengths and how they contribute to the company's success on social media.
- "Thank You" Messages: Feature "Thank You" messages from different departments, showcasing how employees with Down syndrome are valued across the organization.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value inclusivity and accessibility.
- Reduce Cost Per Acquisition: Reach broader talent pools via EGC showcasing commitment to Down syndrome awareness.
- Accelerate Time to Hire: Address concerns about workplace support with honest employee insights.
- Overcome Candidate Objections: Demonstrate through content a commitment to accommodating and supporting employees with Down syndrome.
- Expand Passive Candidate Pools: Increase reach and engagement by highlighting employee success stories.
Amplify inclusivity with touching stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
