World Day of Cultural Diversity for Dialogue and Development

What It Is:

World Day of Cultural Diversity for Dialogue and Development is a day to celebrate cultural diversity and promote intercultural dialogue and understanding.

Relevance to Talent Teams:

Showcases your company's commitment to diversity and inclusion, attracting candidates who value a global and multicultural work environment.

Content & Advocacy Ideas:

• "Belonging in the Workplace" Series: Create articles in which diverse employee voices share their experiences and thoughts on company culture and EVPs.
• "Global Cookbook" Project: Employees submit recipes from their cultural backgrounds to create a digital cookbook that showcases diversity and inclusion.
• Multi-Lingual Employee Stories: Share employee stories in their native languages to show future candidates how supportive and diverse your company is.
• "My Culture, My Story" Video Series: Encourage employees to create short videos sharing unique aspects of their cultural heritage, traditions, or personal experiences.
• "Diversity Dialogues" Podcast: Create an internal podcast series where employees discuss their cultural experiences, challenges, and insights.
• Cultural Festival Showcase: Employees can organize and participate in a multicultural fair, sharing food, games, crafts, or other items representing their cultures. Share behind-the-scenes footage on social channels.
• Cross-Cultural Connections: Highlight different employees from around the world.

How Recruiters Can Use EGC to Impact KPIs:

• Improve Quality of Hire: Attract top candidates from various cultural backgrounds.
• Reduce Cost Per Acquisition: Leverage authentic employee experiences to amplify company brand through EGC.
• Accelerate Time to Hire: Build trust with content addressing and promoting diversity.
• Overcome Candidate Objections: Show diverse employees' success stories.
• Expand Passive Candidate Pools: Create and amplify messages to highlight successes and initiatives.

Show you value a broad scope of diverse experiences. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.