What It Is:
A day to recognize the importance of Braille as a means of communication for visually impaired people, commemorating the birthday of Louis Braille.
Relevance to Talent Teams:
Showcases your company's commitment to accessibility and inclusivity for employees with disabilities.
Content & Advocacy Ideas:
- "Braille in the Workplace" Series: Create short videos featuring employees discussing how Braille is used in their work or how the company supports visually impaired employees.
- Accessibility Initiatives Showcase: Highlight company initiatives that promote accessibility for visually impaired employees, such as Braille signage or assistive technology.
- "Inclusive Innovation" Blog Posts: Invite employees to write about innovative solutions they've developed to support visually impaired colleagues.
- "Accessibility Champions" Spotlight: Highlight employees who actively promote accessibility within the company.
- "Thriving at Work & Breaking Barriers": Featuring visually impaired employees discussing their experiences overcoming challenges in the workforce.
- Social Media Campaign: Use company social media channels to support World Braille Day, sharing stories and photos of visually impaired employees.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value inclusivity and accessibility or who fit into this category and want a safe work environment.
- Reduce Cost Per Acquisition: Leverage EGC to showcase a supportive environment for employees with disabilities organically.
- Accelerate Time to Hire: Address concerns about accessibility upfront with authentic employee insights.
- Overcome Candidate Objections: Counter perceptions of lack of support with stories of accessibility initiatives.
- Expand Passive Candidate Pools: Engage professionals passionate about accessibility through targeted content.
Celebrate accessibility with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
