What It Is:
A UN day dedicated to raising awareness about autism spectrum disorder (ASD) and promoting inclusion and acceptance of individuals with autism.
Relevance to Talent Teams:
Showcases your company's commitment to supporting and accommodating employees with autism.
Content & Advocacy Ideas:
- "Autism at Work" Series: Create videos featuring autistic employees sharing their experiences, strengths, and how the company supports them.
- Sensory-Friendly Office Tour: Offer a virtual tour of your office highlighting features designed to create a more sensory-friendly environment, such as adjustable lighting and quiet zones.
- Autistic Leadership Spotlight: Profile autistic leaders through career stories, thought leadership, and technical insights, showcasing their contributions to the company.
- "My Strengths Are" Social Media Campaign: Encourage autistic employees to share their unique strengths and how they contribute to the company's success on social media.
- Accommodation Showcase: Develop a video series highlighting specific workplace accommodations, such as flexible work arrangements and visual communication tools, that support autistic employees.
- Autism-Friendly Hiring Guide: Create and share a guide outlining your company's autism-friendly hiring practices, including clear job descriptions and structured interviews.
- "Autism in the Workplace" Series: Feature autistic employees discussing their experiences and insights on creating an inclusive work environment.
- "Inclusive Innovation" Showcase: Highlight projects where autistic employees have contributed their unique perspectives to drive innovation and improve products or services.
- "Autism Acceptance" Storytelling Series: Invite employees to write about their experiences with autism, either as individuals with autism or as allies, highlighting the importance of acceptance and inclusion.
- Autism ERG Spotlight: Feature initiatives and activities of your company's Autism-focused Employee Resource Group, showcasing how it supports employees and promotes awareness.
- "Breaking Barriers" Blog Posts: Share stories of how autistic employees have overcome career challenges and how the company has supported them.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value a supportive and inclusive work environment.
- Reduce Cost Per Acquisition: Leverage EGC showcasing Autism Awareness efforts to attract talent.
- Accelerate Time to Hire: Address concerns about workplace support transparently with employee insights.
- Overcome Candidate Objections: Share authentic content demonstrating how the company actively supports its employees with autism.
- Expand Passive Candidate Pools: Increase reach by amplifying genuine stories through different networks.
Demonstrate commitment to inclusion. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
