What It Is:
An annual celebration of women's contributions to history, culture, and society.
Relevance to Talent Teams:
Showcases your commitment to gender equality and highlights the achievements of women in your organization, attracting diverse talent and promoting an inclusive work environment.
Content & Advocacy Ideas:
- "Women in Leadership" Series: Create videos featuring female leaders sharing their career stories, thought leadership, and technical insights.
- Mentorship Success Stories: Highlight mentorship programs for women in your company through employee stories, showcasing the value they've received from these programs.
- "Women in STEM" Showcase: Share stories from female employees working on innovative projects, highlighting their contributions and achievements.
- "How I Feel Supported" Video Compilation: Create a video series in which female employees answer questions about how they feel supported in their careers at your company.
- Inclusive Benefits Showcase: Highlight company benefits that support women, such as parental leave, flexible hours, or training programs.
- "Women's Achievements" Social Media Campaign: Use company social media channels to express support for Women's History Month and share stories of women's achievements and contributions.
- "Empowering Women in Leadership" Panel Discussion: Featuring female leaders discussing their experiences and insights on career growth and challenges.
- "Women in Our Company" Storytelling Series: Invite female employees to write about their experiences and contributions to the company, highlighting their unique strengths and achievements.
- Employee Resource Group (ERG) Spotlight: Highlight the activities and impact of your company's Women's ERG, showcasing how it supports female employees and promotes inclusivity.
- "Women of the Week" Series: Each week, feature a different female employee, highlighting their achievements and contributions to the company.
- "Her Story Matters" UGC Campaign: Encourage employees to share personal anecdotes or tributes to women who have influenced their lives, using a specific hashtag for aggregation and recognition.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract top female candidates by showing a supportive and inclusive work environment through authentic employee stories.
- Reduce Cost Per Acquisition: Utilize employee-generated content for organic reach to diverse talent pools.
- Accelerate Time to Hire: Build trust by addressing gender-specific concerns upfront with authentic testimonials.
- Overcome Candidate Objections: Counter perceptions of bias by showcasing women's success stories.
- Expand Passive Candidate Pools: Engage female professionals through targeted content and employee networks.
This Women's History Month, showcase your company's extraordinary women. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
