What It Is:
Australia's largest event is dedicated to the health and well-being of all women, girls, and gender-diverse people. It focuses on empowering individuals to make informed choices about their health.
Relevance to Talent Teams:
Demonstrates your company's commitment to women's health, gender diversity, and creating a supportive environment for all employees.
Content & Advocacy Ideas:
- "Women in Leadership" Video Series: This series features female leaders sharing their career journeys and how the company supports their health and well-being.
- "Health & Career" Blog Posts: Invite women employees to write about balancing career success with personal health and wellness.
- Virtual Panel Discussion: Host an online event where women discuss breaking barriers in their fields and maintaining work-life balance.
- "Innovation Spotlight": Highlight women-led projects that contribute to health and wellbeing in the workplace or broader community.
- "Day in the Life" Social Media Campaign: Share posts featuring women employees' daily routines, emphasizing how the company supports their health.
- Women's ERG Showcase: Highlight activities and initiatives of your company's women-focused Employee Resource Group.
- "Career Growth" Webinar Series: Offer sessions on professional development topics, led by successful women in your organization.
- "Wellness Warriors" Feature: Showcase women employees who champion health and wellness initiatives within the company.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Showcasing a workplace that values women's health and career advancement will attract top female talent.
- Reduce Cost Per Acquisition: Leverage authentic stories from women employees to reach diverse talent pools organically.
- Accelerate Time to Hire: Address concerns about gender equality and work-life balance with real insights from women employees.
- Overcome Candidate Objections: Counter perceptions of gender bias with success stories of women in various roles.
- Expand Passive Candidate Pools: Engage female professionals through targeted content highlighting your company's support for women's health and careers.
Celebrate women's achievements and health with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
