What It Is:
An annual initiative promoting good health and well-being among veterans and their families, focusing on social connectedness and overall wellness.
Relevance to Talent Teams:
Demonstrates your company's commitment to supporting veteran employees' health and wellbeing, fostering an inclusive workplace culture.
Content & Advocacy Ideas:
- "Veteran Voices" Video Series: This series will feature veteran employees sharing their transition to civilian work and how their military skills benefit their current roles.
- "From Service to Success" Blog Posts: Invite veteran employees to write about their career journeys and current projects they're working on.
- Virtual Health and Wellness Fair: Host online sessions on mental health, physical fitness, and nutrition tailored for veterans.
- "Keep Connected" Blog Posts: Invite veteran employees to write about how they maintain social connections and overall well-being.
- Veteran ERG Spotlight: Highlight activities and initiatives of your company's veteran-focused Employee Resource Group.
- Veteran Mentorship Program Spotlight: Highlight your company's mentorship initiative pairing veteran employees with non-veteran colleagues.
- Leadership Health Advocacy: Share messages from leaders discussing the importance of veteran health and how the company supports it.
- "Day in the Life" Social Media Campaign: Showcase how veteran employees incorporate health and wellness into their daily routines.
- Virtual Team-Building Event: Organize an online activity inspired by military camaraderie that promotes connection and teamwork among all employees.
- Veteran Support Resources Guide: Create an infographic highlighting company benefits and external resources supporting veteran health.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract veteran candidates by showcasing a workplace that values their health and well-being.
- Reduce Cost Per Acquisition: Leverage authentic stories from veteran employees to reach similar professionals organically.
- Accelerate Time to Hire: Address concerns about post-service support with real insights into the company's health initiatives.
- Overcome Candidate Objections: Counter perceptions of limited support with testimonials highlighting proactive health programs.
- Expand Passive Candidate Pools: Engage veterans through targeted content showcasing your commitment to their well-being.
Celebrate veteran health and showcase your supportive culture with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
