What It Is:
A day dedicated to encouraging conversations about mental health, aiming to reduce stigma and promote understanding and support.
Relevance to Talent Teams:
Demonstrates your company's commitment to employee well-being, fostering a supportive work environment, and prioritizing mental health in the workplace.
Content & Advocacy Ideas:
- "Leadership Speaks Out" Series: Create short videos featuring company leaders sharing personal experiences with mental health and why they prioritize it in the workplace.
- "Mental Health Matters" Blog Posts: Invite employees to write about their mental health journeys, coping strategies, or how they've supported colleagues.
- "Tea and Talk" Sessions: Host informal online gatherings where employees can connect and discuss mental health in a safe space.
- Mental Health ERG Spotlight: Highlight the activities, resources, and impact of your company's mental health-focused Employee Resource Group.
- "Mindfulness at Work" Blogs/Videos: Employees share practical mindfulness techniques that can be applied during the workday.
- "Breaking the Silence" Blogs Feature employees who have overcome mental health challenges and discuss how they navigated work during difficult times.
- "Mental Health Ally" Training Program: Launch an initiative to train employees as mental health allies, equipped to offer support and resources to colleagues.
- "Wellness Check-In" Social Media Campaign: Encourage employees to share how they check in on their mental health, using a company hashtag.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value a workplace prioritizing mental health and employee well-being.
- Reduce Cost Per Acquisition: Leverage authentic employee stories to organically reach professionals prioritizing mental health support.
- Accelerate Time to Hire: Address work-life balance and stress management concerns upfront with real employee insights.
- Overcome Candidate Objections: Counter perceptions of high-stress environments with stories of mental health support and resources.
- Expand Passive Candidate Pools: Engage professionals through content highlighting your company's commitment to mental health.
Amplify your commitment to mental health with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
