What It Is:
A national holiday celebrating the founding of the Swiss Confederation, marked by fireworks, bonfires, parades, and traditional festivities across Switzerland.
Relevance to Talent Teams:
Demonstrates your company's appreciation for cultural diversity and ability to celebrate regional events in a global context.
Content & Advocacy Ideas:
- "Swiss Traditions" Video Series: This series will feature Swiss employees sharing their favorite National Day traditions and how they celebrate.
- "Global Unity" Blog Posts: Invite employees to write about how Swiss values of unity and diversity apply to the workplace.
- Swiss-Inspired Team Building: Organize virtual team activities inspired by Swiss traditions, such as a digital "paper lantern" design contest.
- "Innovation Across Borders" Spotlight: Highlight cross-cultural collaborations within the company, inspired by Switzerland's multilingual success.
- Swiss Recipe Exchange: Encourage employees to share and try traditional Swiss National Day recipes like "Augustweggen" bread.
- "Diversity Bonfire" Social Media Campaign: Ask employees to share what cultural diversity means, creating a virtual "bonfire" of inclusive messages.
- Multilingual Thought Leadership: Share a series of leadership or technical articles written in one of Switzerland's four national languages.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value cultural diversity and inclusive work environments.
- Reduce Cost Per Acquisition: Leverage employee-generated content to reach diverse talent pools organically.
- Accelerate Time to Hire: Address concerns about cultural inclusivity with authentic employee insights.
- Overcome Candidate Objections: Counter perceptions of cultural insensitivity with stories of diverse celebrations.
- Expand Passive Candidate Pools: Engage professionals interested in globally-minded companies through targeted content.
Celebrate cultural diversity with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
