What It Is:
A month-long observance dedicated to raising awareness about the causes and cures for stress, particularly in the workplace.
Relevance to Talent Teams:
Demonstrates your company's commitment to employee well-being, mental health support, and fostering a healthy work environment.
Content & Advocacy Ideas:
- "Tackling Stress at All Levels" Video Series: Feature company leaders sharing personal experiences with stress management and why they prioritize mental health for themselves and their teams.
- Work-Life Balance Quotecards: Short quotes from employees sharing effective time management and setting healthy boundaries between work and personal life.
- "Stress-Busting Tips": Invite employees to share a short sentence about their successful stress management techniques and share as one comprehensive blog or video.
- Mental Health ERG Spotlight: Highlight activities and resources provided by your company's mental health-focused Employee Resource Group.
- Virtual Mindfulness Sessions: Offer daily short guided meditation or breathing exercises for stress relief.
- "Stress-Free Zones" Campaign: Create and promote designated quiet areas in the office for relaxation and stress reduction, and film an office tour of these spaces.
- "Wellness Challenge" Social Media Campaign: Encourage employees to share their daily wellness activities using a company hashtag.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value mental health support and work-life balance.
- Reduce Cost Per Acquisition: Leverage employee stories about stress management to organically reach health-conscious professionals.
- Accelerate Time to Hire: Address concerns about workplace stress upfront with authentic employee insights.
- Overcome Candidate Objections: Counter perceptions of high-stress environments with stories of mental health initiatives.
- Expand Passive Candidate Pools: Engage professionals seeking supportive work cultures through targeted content.
Amplify your commitment to employee well-being with authentic stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
