What It Is:
A cultural and religious celebration honoring the patron saint of Ireland, marked by parades, festivals, and the wearing of green.
Relevance to Talent Teams:
Demonstrates your company's appreciation for cultural diversity and ability to celebrate regional events in a global context.
Content & Advocacy Ideas:
- "Global Green" Video Series: Feature employees from different countries sharing how they celebrate St. Patrick's Day or similar cultural festivals.
- "Luck of the Irish" Blog Posts: Invite employees to write about instances of unexpected good fortune in their careers or personal lives.
- Multicultural Potluck: Organize a virtual or in-person event where employees share dishes from their cultures alongside Irish-inspired fare.
- "Shamrock Stories" Social Media Campaign: Encourage employees to share three-part stories about diversity in their workplace using a shamrock theme.
- Cross-Cultural Trivia Challenge: Host a company-wide quiz featuring questions about Irish culture and your employees' diverse backgrounds.
- "Green Innovation" Spotlight: Highlight environmentally-friendly initiatives within the company, tying into the "green" theme of the day.
- Virtual Irish Music and Dance Performance: Arrange an online showcase of traditional Irish arts, potentially featuring talented employees.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value cultural diversity and inclusive work environments.
- Reduce Cost Per Acquisition: Leverage employee-generated content to reach diverse talent pools organically.
- Accelerate Time to Hire: Address concerns about cultural inclusivity with authentic employee insights.
- Overcome Candidate Objections: Counter perceptions of cultural insensitivity with stories of diverse celebrations.
- Expand Passive Candidate Pools: Engage professionals in Ireland specifically through targeted content.
Celebrate cultural diversity with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
