Rare Diseases Day

What It Is:

An observance to raise awareness about rare diseases and their impact on patients' lives.

Relevance to Talent Teams:

Demonstrates your company's commitment to inclusivity, health awareness, and support for employees affected by rare diseases.

Content & Advocacy Ideas:

• Community Service Spotlight: Highlight any community service or charitable activities your company supports for Rare Diseases Day, such as blood donations.
• "Rare Disease Heroes" Spotlight: Profile employees who advocate for rare disease awareness.
• Rare Diseases Awareness Campaign: Share educational content to promote understanding among all employees.
• Flexible Work Arrangements Showcase: Highlight flexible scheduling options available to employees who have (or who support their family who have) rare diseases, such as earlier starts or remote work.
• "Innovation in Rare Disease Treatment" Series: Thought leadership series discussing work your company does to advance rare disease research and treatment.

How Recruiters Can Use EGC to Impact KPIs:

• Improve Quality of Hire: Attract candidates who value health awareness and inclusivity.
• Reduce Cost Per Acquisition: Use authentic stories to reach health-conscious communities organically.
• Accelerate Time to Hire: Address health-related concerns upfront with employee insights.
• Overcome Candidate Objections: Showcase a supportive environment for all health conditions.
• Expand Passive Candidate Pools: Engage professionals passionate about health advocacy.

Highlight your company's commitment to health inclusivity with impactful employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.