What It Is:
A day to encourage spontaneous acts of kindness and goodwill.
Relevance to Talent Teams:
Showcases your company's caring culture and attracts candidates who value empathy and community.
Content & Advocacy Ideas:
- "Kindness in Action" Series: Create videos featuring employees sharing stories of random acts of kindness they've experienced or performed in the workplace.
- Team Volunteering Showcase: Highlight company and individual volunteering initiatives, showcasing how these activities promote a culture of kindness and community involvement.
- Kindness Challenge Campaign: Encourage employees to participate in a kindness challenge and share short videos or quotes about their experiences, highlighting the impact on workplace morale.
- "Appreciation Wall": Create a digital or physical wall where employees can post messages of appreciation for coworkers who have positively impacted their role.
- Inside Look: Share behind-the-scenes footage of your team celebrating the day, surprising each other with kindness, or footage of employees opening a small gift from the company to attract potential talent and boost retention.
- "Pay It Forward" Storytelling: Invite employees to write about times when they've received kindness at work and how they've paid it to others.
- "Kindness Champions" Spotlight: Profile employees who consistently demonstrate kindness and empathy in the workplace, highlighting their contributions to a positive work environment.
- Social Media Campaign: Use company social media channels to support Random Acts of Kindness Day, sharing stories and photos of employees engaging in acts of kindness.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value supportive, empathetic workplaces.
- Reduce Cost Per Acquisition: Showcase genuine employee kindness through organic reach.
- Accelerate Time to Hire: Emphasize a caring company culture for a quicker connection with candidates.
- Overcome Candidate Objections: Demonstrating a strong company culture can alleviate concerns about a negative environment.
- Expand Passive Candidate Pools: Sharing stories of kindness can organically broaden your candidate pool.
Showcase your company's caring culture and values. The Martec's Authentic Intelligence Engine can craft compelling narratives from simple acts of kindness. Explore what we offer.
