What It Is:
A global grassroots event aimed at increasing awareness about epilepsy, reducing stigma, and providing support to those affected by the condition.
Relevance to Talent Teams:
Demonstrates your company's commitment to inclusivity and support for employees with neurological conditions like epilepsy.
Content & Advocacy Ideas:
- Flexible Work Arrangements Showcase: Highlight flexible scheduling options available to epileptic employees, such as offices with dimmable lights or remote work.
- Purple Day Social Media Campaign: Use company social media channels to support epilepsy awareness, sharing messages of solidarity and facts about epilepsy.
- Leadership Epilepsy Awareness Messages: Have executive leaders share their commitment to fostering an inclusive environment for employees with epilepsy, discussing specific initiatives and policies.
- Sensory-Friendly Office Tour: Offer a virtual tour of your office highlighting features designed to create a more sensory-friendly environment, such as adjustable lighting and quiet zones.
- Employee Profile Storytelling: Develop a video profiling an epileptic employee, highlighting their career journey and how they feel included and supported at your company.
- Inclusive Benefits Showcase: Highlight your company's benefits and policies supporting diversity and inclusion, particularly those tailored for epileptic employees.
- Epileptic Leadership Spotlight: Profile leaders through career stories, thought leadership, and technical insights, showcasing their contributions to the company.
- "Why Inclusion Matters" Blog Posts: Invite employees to write about why they believe an inclusive workplace is essential and how it benefits everyone.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value inclusivity and health awareness.
- Reduce Cost Per Acquisition: Leverage EGC to showcase a supportive environment organically.
- Accelerate Time to Hire: Address health-related concerns upfront with authentic employee insights.
- Overcome Candidate Objections: Counter perceptions of lack of support with stories of inclusivity.
- Expand Passive Candidate Pools: Engage professionals passionate about health advocacy through targeted content.
Highlight your company's commitment to health inclusivity with impactful employee stories. The Martec’s Campaign Accelerator ensures these narratives reach the right audience effectively. Request a demo.
