What It Is:
A month dedicated to celebrating LGBTQ+ communities, raising awareness of LGBTQ+ rights, and commemorating the Stonewall Riots.
Relevance to Talent Teams:
Opportunity to showcase commitment to LGBTQ+ inclusion and create a welcoming environment, attracting diverse talent. Celebrate LGBTQ+ employees, educate the broader workforce, and showcase your company's commitment to inclusion, while also attracting diverse talent and aligning with Pride Month's values of visibility and equality.
Content & Advocacy Ideas:
- "Pride Voices" Video Series: short videos featuring LGBTQIA+ employees sharing their experiences, career journeys, and how the company supports their authentic selves.
- Leadership Ally Spotlight: Showcase senior leaders discussing their commitment to LGBTQIA+ inclusion and sharing personal stories of allyship.
- "Out and Proud" Career Path Highlights: Feature success stories of LGBTQIA+ employees who have advanced in their careers within the company, emphasizing how an inclusive environment contributed to their growth.
- Virtual Pride Parade: Organize a company-wide virtual pride parade where employees can create and share digital floats or avatars representing their support for the LGBTQIA+ community.
- LGBTQIA+ ERG Showcase: Highlight the initiatives, activities, and impact of your company's LGBTQIA+ Employee Resource Group, showcasing how it fosters inclusion and supports employees.
- "Inclusive Innovation" Campaign: Have leaders share why they believe diverse perspectives, including those from LGBTQIA+ employees, drive innovation in your company's products or services.
- Pride Month Lunch & Learn Series: Host virtual educational sessions featuring LGBTQIA+ employees or external speakers discussing various aspects of queer history, rights, and experiences in the workplace.
- Pride-Themed Hackathon: Organize a company-wide hackathon focused on developing solutions that support LGBTQIA+ inclusion in the workplace or community.
- "Pronouns Matter" Awareness Campaign: Create educational content about respecting pronouns, featuring employee stories and practical tips for creating an inclusive language environment.
- "Pride in Our Policies" Series: Create infographics or short videos explaining your company's LGBTQIA+ inclusive policies, benefits, and initiatives, using employee testimonials to bring these to life.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract diverse skilled candidates aligning with company DEI values.
- Reduce Cost Per Acquisition: Organically reach LGBTQ+ groups by leveraging EGC outreach.
- Accelerate Time to Hire: Authentically address candidate concerns by showcasing EGC and open transparency.
- Overcome Candidate Objections: Mitigate perceptions through inclusive, authentic storytelling.
- Expand Passive Candidate Pools: Connect with talent using targeted EGC within LGBTQ+ networks.
Show your commitment to LGBTQIA+ talent by using compelling employee stories and let The Martec’s Authentic Intelligence Engine help craft a targeted message. See how to craft the right message today.
