What It Is:
A week-long event celebrating neurodiversity, promoting understanding and acceptance of neurological differences such as autism, ADHD, dyslexia, and others.
Relevance to Talent Teams:
Demonstrates your company's commitment to inclusive hiring practices and supporting neurodiverse employees, attracting a wider pool of talented individuals.
Content & Advocacy Ideas:
- "Neurodiverse Leaders" Video Series: Feature neurodiverse leaders sharing their career journeys, challenges overcome, and unique strengths they bring to their roles.
- "Day in the Life" Blogs/Videos: Invite neurodiverse employees to share their daily routines, highlighting how the company supports their work style.
- Neurodiversity ERG Spotlight: Showcase the activities and impact of your company's neurodiversity-focused Employee Resource Group.
- "Tech Innovations" Showcase: Highlight projects or solutions developed by neurodiverse employees, demonstrating their unique problem-solving skills.
- Accommodation Showcase: Develop a video series highlighting specific workplace accommodations, such as flexible work arrangements and visual communication tools, that support autistic employees.
- "Neurodiversity Allies" Training Workshop: Launch a program teaching employees how to be effective allies and create an inclusive environment.
- Thought Leadership Article Series: Publish articles by neurodiverse employees on industry topics, showcasing their expertise and unique perspectives.
- Sensory-Friendly Office Tour: Offer a virtual tour of your office highlighting features designed to create a more sensory-friendly environment, such as adjustable lighting and quiet zones.
- "My Strengths Are" Social Media Campaign: Encourage neurodiverse employees to share their unique strengths and how they contribute to the company's success on social media.
- Neurodiverse-Friendly Hiring Guide: Create and share a guide outlining your company's autism-friendly hiring practices, including clear job descriptions and structured interviews.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract neurodiverse talent by showcasing a supportive and inclusive work environment.
- Reduce Cost Per Acquisition: Leverage authentic stories from neurodiverse employees to reach similar professionals organically.
- Accelerate Time to Hire: Address concerns about workplace support upfront with real insights from neurodiverse employees.
- Overcome Candidate Objections: Counter perceptions of a lack of understanding with stories of successful neurodiverse employees.
- Expand Passive Candidate Pools: Engage neurodiverse professionals through targeted content highlighting inclusive practices.
Celebrate neurodiversity and showcase your inclusive culture with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
