What It Is:
A week-long celebration in the UK that promotes the oral tradition of storytelling, encouraging people to share and listen to stories in various forms.
Relevance to Talent Teams:
It highlights the power of authentic employee narratives to showcase company culture, career growth opportunities, and the real experiences of employees in their roles.
Content & Advocacy Ideas:
- "A Day in the Life" Video Series: Create short videos featuring employees from different departments sharing their daily routines, challenges, and achievements.
- "Career Journey" Blog Posts: Invite employees to write about their career paths within the company, highlighting key milestones and lessons learned.
- "Tech Talk" Podcast Episodes: Launch a mini-series where technical employees discuss current projects, innovations, and problem-solving approaches.
- "Storytelling Workshop": Host a session teaching employees effective storytelling techniques for sharing their work experiences.
- "Project Spotlight" Social Media Campaign: Share employee-narrated stories about significant projects, emphasizing teamwork and innovation.
- "Lessons Learned" Blogs: Where employees share stories about overcoming workplace challenges.
- "Employee Story Library": Create a digital repository of employee stories categorized by themes such as career growth, innovation, and company values.
- "Story Swap" Slack Channel: Create a space where employees can share brief stories about their most memorable work experiences to be shared as quick story quotes online.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who resonate with authentic employee experiences and company culture.
- Reduce Cost Per Acquisition: Leverage employee-generated content to reach potential candidates organically.
- Accelerate Time to Hire: Address candidate concerns upfront with real employee insights about daily work life.
- Overcome Candidate Objections: Counter misconceptions about roles or company culture with genuine employee stories.
- Expand Passive Candidate Pools: Engage professionals through relatable narratives about career growth and meaningful work.
Amplify your employees' authentic voices and showcase your company culture. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
