What It Is:
An annual celebration of science and technology in Australia, featuring events and activities nationwide. The 2025 theme is "Decoding the Universe – Exploring the unknown with nature's hidden language.”
Relevance to Talent Teams:
Showcases your company's commitment to innovation, STEM careers, and cutting-edge research, attracting top scientific and engineering talent.
Content & Advocacy Ideas:
- "Decoding Our World" Video Series: This series features scientists and engineers explaining complex concepts related to their work in simple terms, which ties into the theme.
- "Day in the Life of a Scientist" Blog Posts: Invite STEM employees to share their daily routines, highlighting exciting projects and breakthrough moments.
- Virtual Lab Tour: Offer a behind-the-scenes look at your company's research facilities and innovative technologies.
- STEM Mentorship Program Spotlight: Highlight your company's initiatives for nurturing the next generation of scientists and engineers.
- "Women in STEM" Panel Discussion: Organize a virtual event featuring female scientists and engineers discussing their careers and achievements.
- Tech Talk Series: Host daily short presentations where employees share insights on cutting-edge scientific topics related to your industry.
- "Innovation Showcase" Social Media Campaign: Share posts featuring groundbreaking projects and how they're "decoding the universe" in your field.
- STEM ERG Activities Highlight: Showcase events and initiatives organized by your Science, Technology, Engineering, and Mathematics Employee Resource Group.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract top STEM talent by showcasing a workplace that values scientific innovation and research.
- Reduce Cost Per Acquisition: Leverage employee-generated content about exciting projects to reach STEM professionals organically.
- Accelerate Time to Hire: Address research opportunities and career growth concerns with authentic employee insights.
- Overcome Candidate Objections: Counter perceptions of limited innovation with stories of cutting-edge projects and breakthroughs.
- Expand Passive Candidate Pools: Engage STEM professionals through targeted content highlighting your company's scientific achievements.
Celebrate scientific innovation and attract top STEM talent with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
