National Relaxation Day

What It Is:

A day to encourage people to slow down, relax, and take time for self-care to reduce stress.

Relevance to Talent Teams:

Promotes the importance of employee well-being, showcases company culture supporting work-life balance, and attracts candidates who value a less stressful work environment.

Content & Advocacy Ideas:

• "Relaxation Hack" TikTok Challenge: Encourage employees to create short, fun videos sharing their best relaxation tips or hacks.
• "Relaxation Around the World" Showcase: Employees from different cultures or countries share unique work-life balance practices from their backgrounds.
• "Day in the Life": Videos showcasing how employees incorporate relaxation into their workday.
• Company perks and benefits: Employee testimonials focusing on wellness and work-life balance offerings.
• Thought leadership articles: Leaders sharing the importance of relaxation and stress management.
• Video tours: Of office relaxation spaces, wellness benefits and ergonomic workstations.
• Q&A Videos: With HR about the company's mental health and wellness programs.
• Video Interviews: Short video interviews with managers discussing how they encourage their teams to prioritize relaxation.

How Recruiters Can Use EGC to Impact KPIs:

• Improve Quality of Hire: Showcase employee relaxation and promote it.
• Reduce Cost Per Acquisition: Using EGC organically to reach prospective candidates.
• Accelerate Time to Hire: Quickly connect with potential hires through stress support and other methods.
• Overcome Candidate Objections: Transparency and genuine content alleviate stress in the candidate and show the company's methods for staff wellness.
• Expand Passive Candidate Pools: Build brand awareness by showing support outside the office and into everyday life.

Demonstrate value in relaxation, and let The Martec’s Campaign Accelerator target messaging to candidates looking for more work-life balance. Inquire about our services today.