What It Is:
A week-long celebration of Aboriginal and Torres Strait Islander cultures and an opportunity to promote reconciliation and build stronger relationships between Indigenous and non-Indigenous Australians.
Relevance to Talent Teams:
Demonstrates your company's commitment to reconciliation, cultural sensitivity, and creating an inclusive workplace for Indigenous employees.
Content & Advocacy Ideas:
- Behind-the-Scenes of Reconciliation Week Activities: Showcase how the company celebrates National Reconciliation Week, including workshops, cultural events, and team discussions.
- "Voices of Reconciliation" Video Series will feature Indigenous employees and leaders sharing their stories of reconciliation, cultural pride, and contributions to the workplace.
- Reconciliation Action Plan (RAP) Update: Share progress on your company’s RAP, outlining achievements and future commitments to reconciliation.
- Leadership Reflections on Reconciliation: Share messages from company leaders discussing the importance of reconciliation, cultural inclusion, and their commitment to supporting Indigenous employees.
- "Truth-Telling Through Art" Campaign: Showcase Indigenous art created by employees or local artists, highlighting healing and cultural identity themes.
- Mentorship Success Stories: Share stories of indigenous employees and leaders participating in mentorship programs, highlighting their impact on career development and inspiration.
- "Innovation Through Diversity" Project Showcase: Highlight technical or thought leadership projects led by Indigenous employees that demonstrate the value of diverse perspectives.
- Indigenous ERG Spotlight: Highlight the activities and achievements of your company’s Indigenous Employee Resource Group (ERG) in promoting inclusion and advocacy.
- Reconciliation Action Plan Showcase: Share updates or launch your company’s Reconciliation Action Plan (RAP), demonstrating tangible steps toward inclusion and equity.
- Community Partnership Initiative: Announce partnerships with Indigenous organizations or charities that support education, employment, or cultural preservation.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value cultural diversity and reconciliation by showcasing authentic Indigenous employee experiences.
- Reduce Cost Per Acquisition: Leverage employee-generated content to reach diverse talent pools organically.
- Accelerate Time to Hire: Address concerns about workplace inclusivity for Indigenous employees upfront with real insights.
- Overcome Candidate Objections: Counter perceptions of cultural insensitivity with stories of Indigenous employee support and success.
- Expand Passive Candidate Pools: Engage Indigenous professionals through targeted content celebrating their contributions and cultural heritage.
Honor Indigenous voices and foster reconciliation with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
