What It Is:
A week-long celebration of Aboriginal and Torres Strait Islander cultures, history, and achievements, with the 2025 theme "The Next Generation: Strength, Vision & Legacy" marking 50 years of NAIDOC Week.
Relevance to Talent Teams:
Showcases your company's commitment to Indigenous inclusion, cultural celebration, and supporting the next generation of Indigenous leaders.
Content & Advocacy Ideas:
- "Indigenous Leaders of Tomorrow" Video Series: Feature young Indigenous employees sharing their career aspirations and how the company supports their growth.
- "50 Years of NAIDOC" Blog Posts: Invite Indigenous employees to reflect on the significance of NAIDOC Week's 50th anniversary and their personal connections to this year's theme.
- Behind-the-Scenes NAIDOC Week Celebrations: Showcase how the company honors NAIDOC Week, including cultural events, art exhibitions, and panel discussions.
- "Strength in Diversity" Project Spotlight: Highlight innovative projects led by Indigenous employees that demonstrate how their unique perspectives drive success.
- Virtual Cultural Immersion Experience: Host an online event where Indigenous employees share aspects of their culture, including language, art, and storytelling.
- "Legacy Builders" Leadership Panel: Organize a discussion with Indigenous leaders about creating a lasting impact and nurturing the next generation.
- Indigenous Mentorship Program Launch: Announce a new initiative pairing young Indigenous employees with experienced mentors to foster career growth.
- "Vision for the Future" Social Media Campaign: Share posts featuring Indigenous employees' hopes and aspirations for their communities and careers.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract talented Indigenous candidates by showcasing a workplace that values their culture and supports their career progression.
- Reduce Cost Per Acquisition: Leverage authentic stories from Indigenous employees to reach diverse talent pools organically.
- Accelerate Time to Hire: Address concerns about cultural inclusivity upfront with real insights from Indigenous employees.
- Overcome Candidate Objections: Counter perceptions of limited opportunities with success stories of Indigenous employees in leadership roles.
- Expand Passive Candidate Pools: Engage Indigenous professionals through targeted content celebrating their contributions and future potential.
Celebrate Indigenous achievement and vision with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
