What It Is:
A day dedicated to recognizing the importance of innovation and creativity in our lives. It's an opportunity to acknowledge those who have pushed boundaries, taken risks, and explored new ideas for the benefit of society.
Relevance to Talent Teams:
Showcases your company's innovative culture and attracts candidates who thrive in creative environments.
Content & Advocacy Ideas:
- "Innovation in Action" Series: Create short videos highlighting innovative projects employees lead, showcasing their creativity and problem-solving skills.
- Brainstorming Session Insights: Share insights from brainstorming sessions with employees, demonstrating how ideas are generated and developed into innovative solutions.
- Innovation Challenge Campaign: Promote internal challenges that foster creativity and problem-solving, encouraging employees to share their experiences and outcomes.
- "Fail Forward" Storytelling: Share stories of how employees learned from failures and turned them into innovation opportunities, highlighting resilience and adaptability.
- Technical Insights Blog Posts: Share behind-the-scenes knowledge and insights from key innovative projects from the last year, showcasing technical expertise and innovation.
- Leadership Innovation Plans: Have leaders share their plans for innovation or reflect on previous successes, emphasizing the company's commitment to creativity and progress.
- "A Day in the Life of an Innovator" Blog Posts: Share day-in-the-life content from employees that showcases how innovation is embedded daily in your company culture.
- "Innovation Champions" Spotlight: Profile employees who consistently drive innovation within the company, highlighting their achievements and contributions.
- Social Media Campaign: Use company social media channels to support Innovation Day, sharing stories and photos of employees engaging in innovative activities.
- Innovation Culture Tour: Offer a virtual tour of your office highlighting features that support innovation, such as collaboration spaces or prototyping labs.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract innovative candidates who value creative problem-solving and pushing boundaries.
- Reduce Cost Per Acquisition: Leverage employee-generated content to showcase a creative culture organically.
- Accelerate Time to Hire: Build excitement by featuring employees who excel at innovation.
- Overcome Candidate Objections: Use success stories to counter perceptions of limited creative opportunities.
- Expand Passive Candidate Pools: Engage innovative professionals through employee networks and targeted content.
Capture and amplify your company's innovation stories easily. The Martec's Advocate Engagement Hub simplifies collecting and sharing these narratives. Book a Demo to see how we can help you showcase your innovative spirit.
