What It Is:
A day that commemorates the formal apology made by Prime Minister Kevin Rudd in 2008 to the Stolen Generations, acknowledging the profound grief, suffering, and loss inflicted on Aboriginal and Torres Strait Islander peoples.
Relevance to Talent Teams:
Demonstrates your company’s commitment to reconciliation, inclusion, and respect for Indigenous employees while fostering a culturally safe workplace.
Content & Advocacy Ideas:
- "Voices of Resilience" Video Series will feature Indigenous employees and leaders sharing their stories of resilience, cultural pride, and contributions to the workplace.
- Leadership Reflections on Reconciliation: Share messages from company leaders discussing the importance of reconciliation, cultural inclusion, and their commitment to supporting Indigenous employees.
- "Truth-Telling Through Art" Campaign: Showcase Indigenous art created by employees or local artists, highlighting healing and cultural identity themes.
- Mentorship Success Stories: Share stories of indigenous employees and leaders participating in mentorship programs, highlighting their impact on career development and inspiration.
- Indigenous ERG Spotlight: Highlight the activities and achievements of your company’s Indigenous Employee Resource Group (ERG) in promoting inclusion and advocacy.
- Reconciliation Action Plan Showcase: Share updates or launch your company’s Reconciliation Action Plan (RAP), demonstrating tangible steps toward inclusion and equity.
- Community Partnership Initiative: Announce partnerships with Indigenous organizations or charities that support education, employment, or cultural preservation.
- Technical Insights Blog Posts: Highlight technical projects, knowledge, or innovation led by indigenous employees in your company, showcasing their expertise and contributions.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Showcasing authentic employee stories about Indigenous inclusion will attract candidates who value diversity and reconciliation.
- Reduce Cost Per Acquisition: Leverage employee-generated content to reach diverse talent pools organically.
- Accelerate Time to Hire: Address concerns about workplace inclusivity upfront with real insights from Indigenous employees.
- Overcome Candidate Objections: Counter perceptions of cultural insensitivity with testimonials highlighting support for Indigenous employees.
- Expand Passive Candidate Pools: Engage professionals passionate about reconciliation through targeted content celebrating Indigenous leadership and contributions.
Celebrate resilience and reconciliation with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
