What It Is:
A day to honor mothers and maternal figures, celebrating their contributions and influence in families and society.
Relevance to Talent Teams:
Showcases your company's support for working parents, particularly mothers, and highlights family-friendly policies and inclusive leadership.
Content & Advocacy Ideas:
- "Mums in Leadership" Video Series will feature women in leadership positions sharing how they balance their careers and motherhood.
- Parental Benefits Showcase: Create an infographic or short videos highlighting the company's family-friendly policies and benefits.
- "Working Mum Diaries" Blog Posts: Invite working mothers to share a day in their lives, showcasing how they manage work and family responsibilities.
- Virtual "Bring Your Kids to Work" Day: Organize an online event where employees' children can learn about their parents' work in a fun, interactive way.
- "Mentorship for Mums" Program Launch: Introduce a mentorship initiative pairing new working mothers with experienced ones for support and guidance.
- Flexible Working Success Stories: Highlight employees who have thrived using flexible working arrangements to balance family and career.
- "Celebrating All Mothers" Social Media Campaign: Share posts honoring diverse types of mothers, including adoptive moms, stepmothers, and maternal figures.
- Parent-Focused Employee Resource Group Spotlight: Feature the activities and impact of your company's parenting or women's ERG.
- "Future Leaders" Initiative: Showcase programs designed to support employees' career advancement with caregiving responsibilities.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value family-friendly workplaces and support for working parents.
- Reduce Cost Per Acquisition: Leverage authentic stories from working mothers to organically reach similar professionals.
- Accelerate Time to Hire: Address concerns about work-life balance upfront with real insights from working parents.
- Overcome Candidate Objections: Counter perceptions of limited career growth for parents with success stories of working mothers in leadership.
- Expand Passive Candidate Pools: Engage professionals seeking family-friendly employers through targeted content.
Celebrate working mothers and showcase your family-friendly culture with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
