What It Is:
A month dedicated to raising awareness of mental health issues, reducing stigma, and promoting mental well-being.
Relevance to Talent Teams:
Showcases your company's commitment to employee well-being and mental health support, attracting candidates who value work-life balance and a supportive culture.
Content & Advocacy Ideas:
- "Mental Health Journeys" Series: Create videos featuring employees sharing their experiences with mental health challenges and how they've overcome them.
- "Mental Health Champions" Spotlight: Highlight employees who actively promote mental health awareness within the company, showcasing their initiatives and impact.
- "Tools for Mental Wellness" Campaign: Encourage employees to share their favorite apps, tools, or techniques for managing stress and improving mental well-being through short videos or infographics.
- Leadership Mental Health Articles: Have company leaders publicly commit to prioritizing mental health, sharing concrete steps they'll take to support employee well-being.
- "Breaking the Stigma" Posts: Invite employees to write about their experiences with mental health challenges and how they've benefited from company resources.
- "Mental Health Mythbusters" Series: Create content debunking common misconceptions about mental health, addressing stigma and promoting understanding.
- "Gratitude Wall": Create a digital space where employees can share messages of appreciation for colleagues who have supported their mental health.
- "Mindful Moments" Podcast Series: Launch a mini-podcast series where employees share mindfulness techniques and personal stories of mental wellness.
- "Healthy Habits" Challenge: Organize a company-wide challenge encouraging employees to adopt healthy lifestyle practices, such as regular exercise or meditation.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value companies that prioritize employee well-being and offer robust mental health support.
- Reduce Cost Per Acquisition: Use authentic employee-generated content (EGC) to reach candidates interested in wellness-focused workplaces organically.
- Accelerate Time to Hire: Build trust quickly by showcasing your company’s commitment to mental health through real stories and initiatives.
- Overcome Candidate Objections: Address concerns about workplace stress by highlighting proactive mental health resources and success stories.
- Expand Passive Candidate Pools: Engage professionals passionate about working for a company that values mental health through targeted campaigns.
Gather content quickly to demonstrate your commitment to employee well-being. The Martec's Advocate Engagement Hub streamlines employee content collection. Request a demo today.
