What It Is:
An annual observance from June 9 to June 15, it aims to raise awareness about men's health issues and encourage early detection and treatment of diseases among men and boys.
Relevance to Talent Teams:
Demonstrates your company's commitment to employee well-being, mainly focusing on men's health issues, and promotes a workplace health awareness culture.
Content & Advocacy Ideas:
- "Men's Health Champions" Video Series: Create short videos featuring male employees sharing their health journeys and tips for staying healthy.
- ERG Wellness Initiatives Showcase: Feature men participating in wellness and health programs and activities organized by various Employee Resource Groups.
- "Wellness Champion" Spotlight Series: Feature male employees to share their stories and tips for maintaining work-life balance.
- "Blue Ribbon" Social Media Campaign: Encourage employees to wear blue ribbons and share photos to raise awareness.
- Leadership Wellness Challenge: Organize a company-wide wellness challenge led by senior executives, showcasing their commitment to men’s well-being and encouraging participation across all levels.
- "Mindful Moments" Podcast: Launch a mini-podcast or video series where employees share their favorite mindfulness techniques, meditation practices, or stress-reduction strategies.
- A Day in the Life of a Healthy Employee" Video Series: Create short, engaging videos following male employees who exemplify a healthy work-life balance, showcasing how they integrate wellness practices into their daily routines.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract health-conscious candidates by showcasing a workplace that values employee well-being.
- Reduce Cost Per Acquisition: Leverage employee-generated content to reach health-minded professionals organically.
- Accelerate Time to Hire: Address health and wellness concerns upfront with authentic employee insights.
- Overcome Candidate Objections: Counter perceptions of a stressful work environment with stories of health support.
- Expand Passive Candidate Pools: Engage professionals who prioritize health through targeted content.
Amplify your commitment to men's health with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience. Learn more and request a demo.
