Maha Shivaratri

What It Is:

A Hindu festival celebrated annually on the 25 and 26 February in honor of Lord Shiva, involving night-long prayers and fasting.

Relevance to Talent Teams:

Demonstrates respect for diverse religious practices and promotes an inclusive work environment.

Content & Advocacy Ideas:

• "Maha Sivaratri Traditions" Video Series: Feature employees sharing their personal Maha Sivaratri traditions and experiences.
• Employee Resource Group (ERG) Spotlight: Share quotes or testimonials from employees involved with ERGs that promote cultural diversity, highlighting their experiences and benefits.
• Social Media Campaign: Use company social media channels to support Maha Shivaratri, sharing stories and photos of employees celebrating their culture.
• "Fasting at Work" Tips: Share employee advice on balancing work and fasting during Maha Sivaratri.
• "Stories of Transformation" Series: Employees share personal stories of positive change, inspired by Maha Sivaratri's themes.

How Recruiters Can Use EGC to Impact KPIs:

• Improve Quality of Hire: Attract candidates who value religious diversity and inclusion.
• Reduce Cost Per Acquisition: Use authentic employee stories to reach diverse communities organically.
• Accelerate Time to Hire: Address concerns about religious accommodation upfront.
• Overcome Candidate Objections: Showcase a culture of respect for diverse religious practices.
• Expand Passive Candidate Pools: Engage professionals who prioritize spiritual well-being at work.

Celebrate religious diversity with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.