What It Is:
A month-long observance of lesbian, gay, bisexual, and transgender history in Germany and Ireland, celebrating the achievements and raising awareness about the ongoing struggles of the LGBTQIA+ community.
Relevance to Talent Teams:
It demonstrates your company's commitment to diversity, inclusion, and creating a safe, welcoming environment for LGBTQIA+ employees while attracting candidates who value these principles.
Content & Advocacy Ideas:
- "LGBTQIA+ Voices" Video Series: Create videos featuring LGBTQ+ employees sharing their experiences, challenges, and how they feel supported by the company.
- Leadership Commitment Messages: Have executive leaders share their personal commitment to fostering an inclusive environment for LGBTQ+ employees and discuss specific initiatives and policies.
- "Queer Icons in Our Industry" Blog Posts: Invite employees to write about LGBTQIA+ trailblazers in your industry, highlighting their contributions and impact.
- Educational Content Campaign: Share resources educating about LGBTQ+ issues, including infographics, blog posts, or webinars on topics like pronoun usage and gender identity.
- "Out and Proud" Career Stories: Share blog posts or videos of LGBTQ+ employees discussing their career journeys.
- Inclusive Benefits Showcase: Highlight your company's benefits, ERGs, and policies supporting diversity and inclusion, particularly those tailored for LGBTQ+ employees.
- "Authenticity at Work" Series: Featuring LGBTQ+ employees discussing the importance of authenticity in the workplace and how it enhances job satisfaction.
- LGBTQ+ Leadership Spotlight: Profile LGBTQ+ leaders through career stories, thought leadership, and technical insights, showcasing their contributions to the company.
- "Why Inclusion Matters" Blog Posts: Invite employees to write about why they believe an inclusive workplace is essential and how it benefits everyone.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value diversity and inclusion by showcasing an LGBTQIA+-friendly workplace.
- Reduce Cost Per Acquisition: Leverage employee-generated content to reach diverse talent pools organically.
- Accelerate Time to Hire: Address concerns about workplace inclusivity upfront with authentic employee insights.
- Overcome Candidate Objections: Counter perceptions of discrimination with stories of LGBTQIA+ employee support and success.
- Expand Passive Candidate Pools: Engage professionals from diverse backgrounds through targeted content celebrating LGBTQIA+ inclusion.
Amplify LGBTQIA+ voices and foster inclusivity with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
