What It Is:
A day to celebrate LGBTQ+ communities and commemorate the Stonewall Riots.
Relevance to Talent Teams:
Celebrate LGBTQ+ employees, educate the broader workforce, and showcase your company's commitment to inclusion, while also attracting diverse talent and aligning with Pride Day's values of visibility and equality.
Content & Advocacy Ideas:
- "Pride Voices" Video Series: short videos featuring LGBTQIA+ employees sharing their experiences, career journeys, and how the company supports their authentic selves.
- Leadership Ally Spotlight: Showcase senior leaders discussing their commitment to LGBTQIA+ inclusion and sharing personal stories of allyship.
- "Out and Proud" Career Path Highlights: Feature success stories of LGBTQIA+ employees who have advanced in their careers within the company, emphasizing how an inclusive environment contributed to their growth.
- Virtual Pride Parade: Organize a company-wide virtual pride parade where employees can create and share digital floats or avatars representing their support for the LGBTQIA+ community.
- LGBTQIA+ ERG Showcase: Highlight the initiatives, activities, and impact of your company's LGBTQIA+ Employee Resource Group, showcasing how it fosters inclusion and supports employees.
- "Inclusive Innovation" Campaign: Have leaders share why diverse perspectives, including those from LGBTQIA+ employees, drive innovation in your company's products or services.
- Pride Month Lunch & Learn Series: Host virtual educational sessions featuring LGBTQIA+ employees or external speakers discussing various aspects of queer history, rights, and experiences in the workplace.
- Pride-Themed Hackathon: Organize a company-wide hackathon focused on developing solutions that support LGBTQIA+ inclusion in the workplace or community.
- "Pronouns Matter" Awareness Campaign: Create educational content about respecting pronouns, featuring employee stories and practical tips for creating an inclusive language environment.
- "Pride in Our Policies" Series: Create infographics or short videos explaining your company's LGBTQIA+ inclusive policies, benefits, and initiatives, using employee testimonials to bring these to life.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Reach candidates who value respect and safety.
- Reduce Cost Per Acquisition: Broaden marketing opportunities via organic, relatable content.
- Accelerate Time to Hire: Build trust and demonstrate solidarity.
- Overcome Candidate Objections: Alleviate concerns about discrimination through genuine storytelling.
- Expand Passive Candidate Pools: Promote your culture within these circles to broaden the applicant base.
By highlighting your commitment to equality, gain authentic attention. The Martec’s Campaign Accelerator helps engage the right audience. Start today.
