What It Is:
A U.S. federal holiday celebrating workers' economic and social contributions.
Relevance to Talent Teams:
This is an opportunity to highlight company culture, employee benefits, and commitment to fair labor practices, attracting talent who value a positive and supportive work environment.
Content & Advocacy Ideas:
- "Day in the Life" Series: Create short videos featuring employees from different departments showcasing their typical workday and highlighting how the company supports them.
- "Career Journey" Spotlight: Feature success stories of employees who have grown within the company, emphasizing opportunities for career advancement.
- "Thank a Coworker" Campaign: Encourage employees to submit messages of appreciation for their colleagues, which will be shared internally and on social media.
- Community Impact Showcase: Highlight the company's involvement in local community service projects, demonstrating a commitment to giving back.
- "Work-Life Balance Champions" Series: Profile employees who excel at maintaining a healthy work-life balance, sharing their strategies and how the company supports them.
- "Innovation Spotlight": Feature projects or initiatives led by employees that have significantly impacted the company or community.
- Employee Benefits Explainer Series: Create engaging content explaining the company's benefits package, showcasing how it supports employees' well-being and work-life balance.
- "Future of Work" Thought Leadership: Publish articles by company leaders discussing their vision for the evolving workplace and how the company adapts to support employees.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Showcase labor practices that will bring better-qualified candidates to the company.
- Reduce Cost Per Acquisition: Connect with talent through EGC's organic marketing.
- Accelerate Time to Hire: Build trust transparently through testimonials to create a quick and open connection.
- Overcome Candidate Objections: Openness through authentic storytelling alleviates worries about working at the company.
- Expand Passive Candidate Pools: Promote brand recognition by showcasing an excellent employee work environment.
Show how much you value your team and use content to target prospective clients. Let The Martec’s Advocate Engagement Hub show how to collect data and show your support today.
