What It Is:
A global day celebrating the social, economic, cultural, and political achievements of women.
Relevance to Talent Teams:
An opportunity to highlight your company's commitment to gender equality and showcase female leadership.
Content & Advocacy Ideas:
- "Women in Leadership" Series: Create videos featuring female leaders sharing their career stories, thought leadership, and technical insights.
- Mentorship Success Stories: Highlight mentorship programs for women in your company through employee stories, showcasing the value they've received from these programs.
- "Women in STEM" Showcase: Share stories from female employees working on innovative projects, highlighting their contributions and achievements.
- "How I Feel Supported" Video Compilation: Create a video series in which female employees answer questions about how they feel supported in their careers at your company.
- Inclusive Benefits Showcase: Highlight company benefits that support women, such as parental leave, flexible hours, or training programs.
- "Inspiring Women" Blog Posts: Invite female employees to write about women who inspire them, personally or professionally.
- Senior Leader Series: Featuring female leaders discussing their experiences and insights on career growth and challenges.
- "Thank You" Campaign: Encourage employees to express gratitude to women who have influenced their careers through emails, cards, or social media shoutouts.
- "Women's Voices" Podcast Series: Launch a mini-podcast series where female employees share their perspectives on industry trends, challenges, and successes.
- Social Media Takeover: Allow female employees to take over company social media accounts for a day and share their experiences and insights.
- "Women's Achievements" Timeline: Create a timeline highlighting significant achievements by women within your company, showcasing milestones and contributions.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract diverse talent by showcasing inclusive practices.
- Reduce Cost Per Acquisition: Leverage authentic stories for targeted outreach to female candidates.
- Accelerate Time to Hire: Address gender-specific concerns upfront with real employee insights.
- Overcome Candidate Objections: Use success stories to counter perceptions about gender bias.
- Expand Passive Candidate Pools: Encourage female employees to share their experiences and reach untapped networks.
Amplify your female employees' voices with The Martec. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
