What It Is:
A UN day recognizing volunteers' contributions worldwide and encouraging more people to engage in community service.
Relevance to Talent Teams:
Highlights your company’s commitment to social responsibility, attracting candidates who value community involvement.
Content & Advocacy Ideas:
- "Volunteer Spotlight" Series: Create videos featuring employees sharing their most meaningful volunteer experiences and how it has impacted their personal and professional lives.
- "Volunteering Around the World" Campaign: Encourage employees to share photos and stories of their volunteer work from different locations, creating a global mosaic of impact.
- Skills-Based Volunteering Showcase: Highlight how employees use their professional skills to support nonprofits, demonstrating the value of corporate volunteering.
- "Volunteer Journey" Blog Posts: Have employees write about their volunteering journey, from initial motivation to ongoing commitment and personal growth.
- "Volunteer of the Year" Awards: These awards recognize outstanding employee volunteers who share their stories and the impact of their work.
- "Volunteering Changed My Perspective" Series: Feature stories of how volunteering has shifted employees' worldviews or approach to their work.
- Volunteer Program Impact Infographic: Create a visually appealing infographic showcasing the collective impact of your company's volunteer efforts.
- "Micro-Volunteering" Challenge: Encourage and highlight small acts of volunteering that employees can do in short time spans using their employee benefits.
- Leadership Volunteer Articles: Have company leaders share their volunteer experiences and commitments for the coming year.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract socially conscious candidates by showcasing your company’s volunteer initiatives.
- Reduce Cost Per Acquisition: Use authentic volunteer stories to reach candidates organically instead of relying on paid ads.
- Accelerate Time to Hire: Build trust quickly by demonstrating a culture of giving back through real employee experiences.
- Overcome Candidate Objections: Address concerns about corporate social responsibility by highlighting volunteer programs.
- Expand Passive Candidate Pools: Engage professionals passionate about community involvement through targeted campaigns.
Amplify your company’s impact this International Volunteers Day and leverage employee-generated content to authentically showcase your company's commitment to volunteerism, while attracting socially conscious talent and reinforcing a culture of giving back. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
