International Thank You Day

What It Is:

It is a day dedicated to expressing gratitude and appreciation for the people and things in our lives.

Relevance to Talent Teams:

Showcases your company's culture of appreciation and recognition, attracting candidates who value a supportive work environment.

Content & Advocacy Ideas:

• "Thank You" Video Series: Create short videos featuring employees expressing gratitude to their colleagues or mentors.
• "Employee of the Month/Year" Awards: Highlight outstanding employees through awards ceremonies or special recognition events.
• "Inside Look" Behind-the-Scenes Footage: Share behind-the-scenes footage of your team celebrating the day, surprising each other with small gestures of appreciation.
• "Pay It Forward" Challenge: Encourage employees to perform random acts of kindness for colleagues, creating a ripple effect of gratitude.
• "Gratitude in Action" Photo Contest: Host a photo contest in which employees share moments of appreciation in the workplace and share their photos on social media.
• Appreciation Campaign: Launch a social media campaign using hashtags like #ThankYou, sharing stories of appreciation from employees.

How Recruiters Can Use EGC to Impact KPIs:

• Improve Quality of Hire: Attract candidates who value a supportive and appreciative work environment.
• Reduce Cost Per Acquisition: Leverage EGC to showcase a culture of gratitude organically.
• Accelerate Time to Hire: Address concerns about company culture with authentic employee insights.
• Overcome Candidate Objections: Counter perceptions of a hostile work environment with stories of appreciation.
• Expand Passive Candidate Pools: Engage professionals passionate about community through targeted content.

Amplify your company's culture of gratitude with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.