What It Is:
An annual celebration on the 256th day of the year recognizing the contributions of programmers to the tech industry.
Relevance to Talent Teams:
Highlights programming staff. Show commitment to growing talent who appreciate a company that acknowledges their value.
Content & Advocacy Ideas:
- "Day in the Code" Series: Short videos featuring programmers showcasing their typical workday, highlighting interesting projects and problem-solving techniques.
- "Code Masters" Spotlight: Profile top-performing programmers, sharing their career journeys, accomplishments, and tips for success.
- Virtual Hackathon: Host an online coding challenge where teams collaborate to solve real-world problems, showcasing innovation and teamwork.
- "Tech Talk" Series: Invite senior programmers to share technical insights on emerging technologies, best practices, and industry trends.
- "My Coding Journey" Blog Posts: Encourage programmers to write about their career progression, challenges overcome, and lessons learned.
- "Programming Lifehacks" Campaign: Share quick tips, favorite tools, and productivity hacks from your programming team.
- "Behind the Software" Showcase: Highlight innovative projects or products developed by your programming team, demonstrating their impact on the company.
- Peer Recognition: Implement a system where programmers can nominate colleagues for their exceptional work or support.
- "Code Creativity" Contest: Challenge programmers to create unique, non-work-related projects that showcase their skills and creativity.
- "Future of Programming" Articles: Your programming leaders discuss their vision for the industry and the company's tech future.
- "Programming Mentors" Spotlight: Feature experienced programmers who excel at mentoring junior staff, highlighting the company's commitment to professional development.
- "Coding for Good" Initiative: Showcase volunteer coding projects or pro-bono work your programmers have done for non-profits or community organizations.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Show that you have fantastic talent already.
- Reduce Cost Per Acquisition: With engaging content, you'll reach more candidates organically and lower the overall cost.
- Accelerate Time to Hire: Potential candidates who see positive work practices and praise are more likely to apply for a tech role at your company.
- Overcome Candidate Objections: Make open discussions about your success and promote transparency.
- Expand Passive Candidate Pools: Show off your incredible talent, which will attract more employees to your company.
Highlight the efforts of your great programming staff. The Martec’s Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
