What It Is:
An annual observance celebrating nurses worldwide, commemorating the birth anniversary of Florence Nightingale, the founder of modern nursing.
Relevance to Talent Teams:
Showcases your company's appreciation for healthcare professionals, particularly nurses, and demonstrates support for the medical community.
Content & Advocacy Ideas:
- Nursing Innovation Spotlight: Highlight nurses within your company who have developed innovative solutions or practices in healthcare.
- "Why Health Matters at Work" Blog Posts: Invite employees to write about the importance of health awareness in the workplace and how it benefits everyone.
- "Thank You" Video Series: Create short videos featuring employees expressing gratitude to their nursing colleagues.
- "Employee of the Month/Year" Awards: Highlight outstanding nursing employees through awards ceremonies or special recognition events.
- "Inside Look" Behind-the-Scenes Footage: Share behind-the-scenes footage of your team at work sharing all the selfless work they do for the community.
- Mentorship Success Stories: Share stories of young nurses and their mentors, highlighting the impact of these mentorship programs on career development and inspiration.
- "Why I Love My Job as a Nurse" Blog Posts: Invite employees to write about why they appreciate their teams and work, compiling these into a "Reasons to Work Here" series.
- Leadership Thank You Messages: Record video messages from leaders thanking their teams, repurposing short quotes into a compilation for external sharing.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract healthcare professionals by showcasing a supportive environment for nurses.
- Reduce Cost Per Acquisition: Leverage nurse-generated content to reach medical professionals organically.
- Accelerate Time to Hire: Address healthcare industry concerns with authentic insights from nurses.
- Overcome Candidate Objections: Counter perceptions of lack of support for medical staff with real testimonials.
- Expand Passive Candidate Pools: Engage nursing professionals through targeted content highlighting career opportunities.
Celebrate nurses’ invaluable contributions with authentic stories. Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience. Learn more and request a demo.
