International Mother Language Day

What It Is:

A UNESCO-observed day promoting linguistic and cultural diversity and multilingualism.

Relevance to Talent Teams:

Highlights your company's commitment to linguistic diversity and inclusive communication.

Content & Advocacy Ideas:

• Multilingual Job Posting Campaign: Showcase job openings in multiple languages.
• "Translating Our Values" Campaign: Company values translated into employees' native languages.
• Technical Insights Blog Posts: Highlight technical projects, knowledge, or innovation your employees lead in their mother languages with translations, showcasing their expertise and contributions.
• Native Language Video Campaign: Use company social media channels to support International Mother Language Day, sharing videos of employees sharing what they love about your company in their native languages.
• Multilingual Customer Service Spotlight: Highlight how linguistic diversity enhances customer service.
• "Career Paths" Series: Where multi-lingual employees share their career journeys at your company, discussing challenges and successes.

How Recruiters Can Use EGC to Impact KPIs:

• Improve Quality of Hire: Attract multilingual talent and those who value linguistic diversity.
• Reduce Cost Per Acquisition: Leverage multilingual content to reach diverse candidate pools organically.
• Accelerate Time to Hire: Address language-related concerns upfront with authentic employee insights.
• Overcome Candidate Objections: Showcase a culture that values and utilizes diverse linguistic skills.
• Expand Passive Candidate Pools: Engage professionals from various linguistic backgrounds.

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