What It Is:
A UN day to celebrate unity in diversity, raise public awareness of the importance of solidarity, and encourage new initiatives for poverty eradication.
Relevance to Talent Teams:
Showcases your company's commitment to ethical and inclusive practices, attracts candidates who value social responsibility and global citizenship, and reinforces a positive employer brand.
Content & Advocacy Ideas:
- "Global Perspectives" Series: Create short videos featuring employees from diverse backgrounds sharing what solidarity means and how they practice it at work.
- "Solidarity in Action" Blog Posts: Have employees write about times they've experienced or witnessed acts of solidarity in the workplace.
- Company-Wide Volunteer Initiative: Organize a day of service where teams volunteer for local causes, sharing their experiences through photos and stories.
- "Unity Wall" Digital Campaign: Create a virtual wall where employees can post messages of solidarity and support for their colleagues.
- Inclusive Innovation Showcase: Highlight projects where diverse teams have collaborated to drive innovation, demonstrating the power of solidarity.
- "Solidarity Champion" Spotlight: Feature employees who actively promote inclusivity and support for colleagues from different backgrounds.
- Global Issues Awareness Series: Employees create content educating others on global challenges and how solidarity can address them.
- Cross-Cultural Mentorship Program: An initiative pairing employees from different cultural backgrounds for mutual learning and support.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Use impactful and diverse images, messaging, and EGC to highlight and recruit.
- Reduce Cost Per Acquisition: Empowering employees to create their own content and authentically amplify the company’s brand will reduce marketing spending.
- Accelerate Time to Hire: Authentic brand awareness creates trust and an instant connection with the audience.
- Overcome Candidate Objections: With honest information and content, prospective employees can form their opinions and feel supported by the company before entering their role.
- Expand Passive Candidate Pools: Great content increases reach. Creating an open dialogue and community will be a powerful tool.
With a great platform, showcase your excellent work for all talent. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
