What It Is:
A UN day recognizing women and girls' critical role in science and technology and empower more women to join STEM fields.
Relevance to Talent Teams:
An opportunity to highlight women in STEM within your organization and promote gender equality in scientific fields.
Content & Advocacy Ideas:
- "Women in STEM" Series: Create videos featuring female scientists and engineers sharing their work, experiences, and achievements in STEM fields.
- Mentorship Success Stories: Share stories of women mentoring young girls in STEM, highlighting the impact of these mentorship programs on career development and inspiration.
- STEM Education Initiatives Showcase: Highlight programs your company supports to encourage girls to pursue science and technology, such as partnerships with schools or STEM camps.
- “Ask Me Anything" Sessions: Host live Q&A sessions with female scientists for potential candidates, addressing questions about career paths and challenges in STEM.
- Technical Insights Blog Posts: Highlight technical projects, knowledge, or innovation led by the women in your company, showcasing their expertise and contributions to STEM fields.
- Employee Resource Group (ERG) Spotlight: Share quotes or testimonials from employees involved with ERGs that promote the growth of female scientists, highlighting their experiences and benefits.
- "Women in STEM: Breaking Barriers": Featuring female scientists discussing their experiences overcoming challenges in STEM fields.
- Social Media Campaign: Use company social media channels to support International Day of Women and Girls in Science, sharing stories and photos of female STEM employees.
- "STEM Role Models" Storytelling Series: Invite female employees to write about women who inspire them in STEM, highlighting their achievements and contributions.
- "STEM Career Paths" Series: Where female employees share their career journeys in STEM, discussing challenges and successes.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract top female STEM talent by demonstrating your commitment to gender diversity in science.
- Reduce Cost Per Acquisition: Use employee-generated content to target STEM communities organically.
- Accelerate Time to Hire: Address gender-specific concerns in STEM with authentic insights from female employees.
- Overcome Candidate Objections: Showcase success stories to counter perceptions of gender bias in STEM fields.
- Expand Passive Candidate Pools: Reach untapped female STEM talent through employee networks and targeted advocacy.
Highlight your company's female STEM talent with impactful stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
